5. Current eCommerce Scenario
− eCommerce industry is valued at $12.5 Bn as on 2013
− It has a staggering growth rate of 85% in 2013
-
Every 3 out of 5 internet users in India shop online
-
India has a young eCommerce audience with 90% in
the age group of 18-35 years
Source: ASSOCHAM report
6. Future of eCommerce in India
-
India will have World’s 2nd largest user base in June 2014 with
243 Million users surpassing U.S.
-
eCommerce to contribute around 4% to GDP in India by 2020
-
The sector will generate 1.5 Million jobs by 2020
-
eCommerce is pegged to be worth $56 Billion by 2023
-
And will control 6.5% of the total retail market by 2023
Source: ASSOCHAM report &
KPMG Report
9. Payment Gateway Process flow
40% of digital transactions are abandoned at the
payment stage due to doubts that credit card details are
secure
10. Growing influence of M-Commerce in India
Mobile internet users in India to reach 185 million by June 2014
50% of all active Internet users access it via Mobile
Source: IAMAI, Jan 2014
13. How often people shop Online in India?
75% of respondents buy online at least once a month
Source: Baggout.com, Online
Shopping Trends India Survey
14. 2/3rd of online shoppers in India buy Clothes
and Accessories
Electronics is the 2nd biggest e-tailing category with 62%
15. Why do people Shop online?
81% of respondents shop online for Discounts and Cashbacks
16. What stops online shoppers from buying
online?
55% online shoppers fear low quality/fake products while buying online and
an equal number miss checking the look and feel while buying the product
17. Does friend recommendation influence online
buying?
55% online shoppers fear low quality/fake products while buying online and
an equal number miss checking the look and feel while buying the product
18. Do people want to see social recommendations
while shopping online?
Over 2/3rd of respondents would like to see personalized shopping
recommendations based on what their friends are buying
20. For Consumers
Coupons Sites
Deal Aggregator
Sites
Price Comparison
Sites
19 percent of consumers leave a store and look for lower prices online
2 out of 5 women have searched for a product because of an online coupon.
22. GOSF
A Google's initiative, ‘Great Online Shopping Festival’ is India's
version of Cyber Monday of the west
GOSF 2013 reached 16 million Indian shoppers in 4 days
The GOSF website received 2Mn unique visitors with 60% 1st
time buyers
62% of shoppers in the age group of 18-34 years with 50%
women
The 4 day event saw a conversion rate of 10%
24. 10 essentials for an Ecommerce
portal in India…
1.
Offer enticing Deals & Offers
2.
Maximum details of Products/Services
3.
360° viewing
4.
Quick load time
5.
Customer support numbers & Chat support
6.
Social Media Links
7.
Cash on Delivery / Cash before Delivery option
8.
Secure Payment System: SSL certificates, Trust badges
9.
Flexible Return policy
10. Stock Meter
26. Increase Usability
1.
Use Beautiful Photography, 360-degree view for your
Products and Services
2.
Merchandize Your Products and Services
3.
Make Your Website Easy to Navigate
4.
Deliver One of a Kind Customer Services
27. Increase Visibility
1.
Use Pay Per Click Advertising as a Balance to Search Engine
Optimization
2.
Pay Per Click Advertising: Use it to balance Search Engine
Optimization
3.
Integrate Social Media Sharing into Your Store
4.
Build a list of loyal customers and offer regular discounts,
offers & communication via E-mail Marketing
28. Increase Conversions
1.
Master A/B testing to find out what works best on your
website
2.
Focus on the right copy
3.
Offer maximum payment options
4.
Every Customer is a King
5.
Analyze Conversions
29. Key Learning
‘Personalization’ is the key to eCommerce
Geo-Targeted offers is the need of the hour
Mobile shopping is the future of eCommerce
Enable customer friendly experiences with enhanced filtering and
searching
Create an eCommerce experience for the consumer which is:
Mobile, Social and Visual
A customer is weighed in terms of it’s ‘Lifetime’ value
Very soon Brick and Mortar stores will be merely ‘SHOW’rooms with
purchases happening online
Notas del editor
Notes for self: Like the computers age where each process in every industry is on computers.eCommerce will bring the entire Commerce on Computers
PersonalNotes:Inventory model has given distinct identity to standalone brands at the same time leveraged big retail players like BigBazaar to cash on it’s inventoryWhereas Marketplace has led to growth of Individual shoppers
