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Markets are conversations. ,[object Object],[object Object],[object Object],[object Object]
Markets consist of human beings, not demographic sectors.  ,[object Object],[object Object],[object Object]
Conversations among human beings  sound  human. They are conducted in a human voice.  ,[object Object],[object Object],[object Object]
Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. ,[object Object],[object Object],[object Object]

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95Theses: Part1

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