1. Submitted By:
Shalini Khutliwala
Hemangi Parkeria
Devdeep Daruka

2. Agenda
 About Fitz
 Marketing Communications
 Business Case
 Web 2.0 Strategy

4. Fitz
 In-house brand of Texperts India Pvt. Ltd.
 Established in 2007
 Portrayed as fitness & lifestyle brand for
men
 Retail presence in –
 Spencer’s
 Reliance Mart
 Bharti Retail’s Easyday
 Gitanjali’s Maya
 National Handloom Corporation

5. Target Group
 Target Group:
 Age group of 20-35 years
 SEC groups: B1, B2, C
 Students & professionals
 Individuals who are health conscious &
inclined towards fitness

6. Fitz – Sub-brands
Fitz@ Zero degree Fitz@ Action
 Leisure wear  Sports wear
 Fabric used for sweat  Uses light, breathable
control & better stretch fabric
ability

7. Products
 T-shirts  T-shirts
 Sweatshirt  Shorts
 Bermuda  Tracks
 Capri  Bags
 Tracks
 Bags
 Shoes
 Watches
Fitz@Zero Degree Fitz@Action

9. Physical Marketing
 Advertising
 Print media
 Minimal outdoor advertising
 In-store Promotions
 Contests conducted in retail stores
 Discounts & promotional offers
 Gym tie-up
 Stalls during transformation program in
Gold’s Gym

10. Digital Marketing
 Online partners
 Homeshop18.com
 Rediff.com
 Facebook Page
 Frequent product updates
 Calorie meter
 BMI calculator
 YouTube videos

11. Fitz Studio
 Company’s website provides both Fitz &
Solemio
 Customers can buy products online
 Customer support helpline provided
 Products have not been displayed
adequately on the website

14. Fitz
 Fitz is a fitness & lifestyle brand for
men, mainly in middle-class segment.
 Indian brand with international outlook
 The brand has not involved itself into
aggressive advertising
 Mostly below the line (BTL) marketing
activities
 Facebook page has high no. of likes as
compared to competitors but not much
activity on page

15. Result of Marketing
Activities
 Low Consumer Awareness
 Minimal Online Presence
 The marketing budget of Fitz is very low
because of this the level of consumer
awareness is low and they have minimal
online presence

17. Facebook Page
 Short-term
 Upload links & news about upcoming fitness
related activities
 Mention about the tie-ups with various gyms &
other associations
 Frequent update about promotional activities in
various retail stores
 Facebook ads that redirect to facebook page
contests or polls to increase customer
participation
 Ask for feedback on current product offerings

18. Facebook Page
 Long-term
 Link various fitness-related websites & Fitz
websites to facebook page
 Interact with communities that have potential
customers or have common interests as Fitz
customers
 Ask for suggestions on desired products
 Facebook Ads analysis can be used to
identify the common interest of the
customers

19. Fitz Website
 Short-term
 Link all Fitz activities to the website
 Segregate the brands & sub-brands for ease
of customers
 Long-term
 Embed youtube videos & blogs

20. Twitter Page
 Connect to various fitness or health
communities to identify potential
customers
 Engage these customers through
redirecting them to the website or
facebook page.