1. J o r ge Jo a qu ín D í az D e ni s
A b o u t m e : G o a l o r i e n t e d b i l i n g u a l p r o f e s s i o n a l w i t h h i g h l e v e l o f
e x p e r i e n c e i n M a r k e t i n g , S a l e s , C h a n n e l M a n a g e m e n t , B u s i n e s s
D e v e l o p m e n t , R e s e a r c h a n d P r o d u c t M a r k e t i n g D e v e l o p m e n t &
M a n a g e m e n t .
I n d u s t r i e s E x p e r i e n c e : T e l e c o m m , M S S P ( M a n a g e d S e c u r i t y S e r v i c e
P r o v i d e r s ) , S a a S C o m p a n i e s , H a r d w a r e & S o f t w a r e C o m p a n i e s , I T
I n t e g r a t o r s .
P r o f e s s i o n a l v a l u e s : H o n e s t y , C o m m i t m e n t , T e a m W o r k , P r o a c t i v e ,
P o s i t i v e T h i n k i n g , R e s p e c t f u l & I n n o v a t i v e .
Personal Information
A d d r e s s : C e r r a d a d e P r o v i d e n c i a
n o . 7 , S a n J e r ó n i m o L í d i c e ,
1 0 2 0 0 , M é x i c o D . F . , M é x i c o .
P h o n e : ( 5 5 ) 5 6 8 1 - 1 3 9 8
C e l u l a r : 0 4 4 5 5 4 4 9 0 - 1 3 5 8
E - m a i l : j j d i a z d e n i s @ h o t m a i l . c o m
Nationality: Mexican
Born Date/Age: 26/03/1972, 41 years
Status: Married w/3 kids
P r i n c i p a l S k i l l s :
 C u s t o m e r C e n t r i c S a l e s , C h a n n e l M a n a g e m e n t , c o m p e n s a t i o n p l a n s ,
C h a n n e l M D F M a n a g e m e n t , C h a n n e l S u p p o r t & T r a i n i n g a n d P r o p o s a l
D e v e l o p m e n t .
 M a r k e t i n g C a m p a i g n s , L e a d G e n e r a t i o n , P P R R , B r a n d P o s i t i o n i n g &
O n - l i n e M a r k e t i n g .
 P r o d u c t D e v e l o p m e n t , P & L , P r o d u c t L i f e c y c l e M a n a g e m e n t , B u s i n e s s
C a s e D e v e l o p m e n t , C o m m e r c i a l M o d e l s & S a l e s S t r a t e g i c P l a n s , C o s t
A n a l y s i s M o d e l s
Feb 2013 – Today
ADAM Technologies International
LATAM Marketing Director
ADAM Payroll & Human Talent Software
(SaaS)
Areas in Charge: Direct Sales & Channel Marketing & Support
 Develop Direct & Channel Marketing
Programs
 Channel Partner Support & Training
 Commercial Kit Development for LATAM
 Co-Branded Campaigns w/ Channel
Partners
 Lead Generation Campaigns
 Pricing and Commercial Plans
 Channel Partners Program Microsite
Development
 Company Website
 Marketing Development Fund Program
Design and Management
 Below the line (BTL) Campaigns
 Direct Marketing
 Collateral development and localization for
LATAM
 Customer on-going communications and
satisfaction survey
 Corporate Image maintenance
 Channel Partner Demo & POC’s
Coordination
Jan 2011 – Feb 2013
Servicios Administrados Mexis
Product Marketing & Business
Development Director
MEXIS Managed Security (MSSP)
Areas in Charge: Product Development (2) y Sales Engineers (4), Business Intelligence (1) & Business
& Strategic Alliances & Channel Development (1) & PR & Communications (1)
 Plan, Define & Rollout for Cloud Services
Models of IaaS, PaaS and SaaS, based on
Security, Unified Communications, BPO and
Networks Technologies
 Channel & Key Account Management
 Coordination Security & Network Arquitect
Team, Development Project ROI Analysis
 Channel Partner Program development
 Commercial Kit Development
 Pricing and Commercial Plans
 SLA definition and development
 Service Packaging and Bundling as Turn Key
Solution
 Lead Generation Campaigns
 Develop, Define and Conceptualize
MSSP (NOC & SOC) services roadmap
 Technological Alliances definition and
negotiations (Juniper, Cisco, Novell,
Check Point, Symantec, McAfee,
3Com, Telmex, AT&T, Diveo, Microsoft,
E-Learning Software, SAS & SAP)
 Preside the R&D+i Council,
multidisciplinary team of innovation and
development
 PPRR campaigns, internal
communications strategies
Sep 2005 – Jan 2011
Servicios Administrados Mexis
Sales & Product Marketing Director
MEXIS Managed Security (MSSP)
Areas in Charge: Product Development (2) y Sales Engineers (4), Business Intelligence (1) & Business
& Strategic Alliances Development (1) & PR & Communications (1)
 Development & Execution of
commercial strategies
 Sales reports, funnel follow up,
consulting sales coaching
 Sales Team Alignment on consulting
sales on value added sales
 P&L reports by business units
 Plan, Define & Rollout for Cloud
Services Models of IaaS, PaaS and
SaaS, based on Security, Unified
 SLA definition and development
 Service Packaging and Bundling as
Turn Key Solution
 Technological Alliances definition and
negotiations (Juniper, Cisco, Novell,
Check Point, Symantec, McAfee,
3Com, Telmex, AT&T, Diveo,
Microsoft, E-Learning Software, SAS &
SAP)
 Develop, Define and Conceptualize

2. Communications, BPO and
Networks Technologies
 Coordination Security & Network
Arquitect Team, Development
Project ROI Analysis
 Channel Partner Program
development
 Commercial Kit Development
 Pricing and Commercial Plans
MSSP (NOC & SOC) services
roadmap
 Preside the R&D+i Council,
multidisciplinary team of innovation and
development
 Lead Generation Campaigns
 PPRR campaigns, internal
communications strategies
Aug 2002 – Sep 2005
Servicios Administrados Mexis, S.A. de C.V.
Product Development & Marketing
Manager
MEXIS Managed Security (MSSP)
Areas in Charge: PR & Communications (1), Product Development (2)
 Develop, Define and Conceptualize MSSP (NOC & SOC) services roadmap
 SLA definition and development
 Pricing and Commercial Plans (P&L)
 Service Packaging and Bundling as Turn Key Solution
 Technological Alliances definition and negotiations (WatchGuard, SonicWall, RAE, iPass,
GlobalSat, TrendMicro, MVSNet)
 Indirect Channel Program development
 Participation on Forum & Committees for Product Development RoadMap of 2 OEM’s
Sep 2000 – Aug 2002
VIA NET.WORKS MEXICO, S.A. de C.V.
Product Manager
Managed Service Provider
 Develop, Define and Conceptualize ISP services roadmap
 SLA definition and development
 Pricing and Commercial Plans (P&L)
 Service Packaging and Bundling as Turn Key Solution
 Implement international product roadmap, service localizing & training
 Product roll-out
 Marketing & lead generation campaigns
Mar 1997 – Sep 2000
AVANTEL
Sales Support Coordinator
Telecomm
 Implementation, Communication & Support of products to sales forces
 Inbound & Outbound Sales Campaigns (Call Center)
 CRM Development & Implementation (Sastre) Direct Channels
Special Projects design & implementation:
 Cloud Services Model 2013 – 2016 RoadMap
 Intranet Implementation based on Unified Collaboration
 360° Security Model Development
 Technology development (Mexis Protect System®)
 Alternative Funding for service development (CONACYT & SE)
 CRM (GoldMine & Sugar Contact Manager)
 Quoting System Development (.asp) to simplify sales process
 Product Catalog redesign for new billing system
 Market Segmentation Strategic for Direct & Indirect
Channels
 Development of Hosted Event Manager & Log
Management Products
 Development of Hosted Identity Management
 Redesign & migration of services portfolios on ERP’s
 Channel & Customer Satisfactions polls
Education
Bachelors’ degree in Marketing
Universidad Del Valle de México
1994-98
Spoken Languages
Spanish – Native
English - 90% (Read, Written & Spoken)
Courses & Conferences
 ADIT (Innovation Program for CxO) – IPADE
 Sales Professional Consulting – Carlos Garcia Noriega – 2011
 Selling Managed Services & Cloud Solutions – MSPU - 2009
 Costumer Centric Selling - ORGAC
 Technology Trends, ASERCOM
 Management Development Bachelor, Universidad Anahuac
 Marketing Seminars, Phillip Kotler
 Breaking Paradigms, HP
 Security Sales Certification, Watchguard Technologies
 ADAM Implementation Model – ADAM 2013
Given Conferences & Courses
 Business Oriented Security Services (200 assistants in 3 conferences)
 Training for more than 40 sales executives on IT Programs Solutions, Cloud Services & MSS
 The importance of “One on One” Marketing– CRM
 Managed Security (500 assistants in 25 courses)
 Managed Security Process (300 assistants in 1 conference)
 Channel Partner Commercial Training Sessions at ADAM Technologies