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…design thinking for business innovation…
DESIGN THINKING: WHAT?




 Engaging business and design

       Mindset and a process

               Marketing 2.0

         Connecting multiple

  perspectives and disciplines
DESIGN THINKING : WHY


                                                      Companies
                                         are managing algorithms
                                                   (Roger Martin)




Organizations are looking for creation of new value for customers!
FRAMING
Framing:
a
journey
of
analyses
and
intuitive
thinking
“EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
THE CUSTOMER EMPATHY MAP




                     USE

                USABILITY

                MEANING
INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
IDEATION AND PROTOTYPING
WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
DOUBLE PROCESS
DESIGN THINKING: AN INNOVATION JOURNEY
RE-FRAMING: A JOURNEY TO A NEW STORY
…design thinking for business innovation…



Frits
Oukes

M
 m@fritsoukes.nl


   twitter.com/FritsOukes


   nl.linkedin.com/in/fritsoukes

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