Executives should not know too much detailed information about lean startups because it could provide competitive advantages to other companies. Lean startups focus on high-speed learning and managing early failure through customer development and pivoting if needed. The goal is to search for a scalable and profitable business model, not just run an existing business. Myths about lean startups include that they are only for internet companies, are always small and bootstrapped, or replace vision with only customer data. In reality lean principles can apply to any industry and help drive innovation through getting customer feedback.

1. what executives
should not know about
lean startups

2. not know, because:
- it could confuse them
- it brings them to the
front-end of innovation
- reduce their frustration

3. this track is a remix of the work of
Eric Ries, Steve G. Blank and Alexander Osterwalder
just available to anyone

4. IS NOT A BUSINESS!

5. Most startups fail!

8. Who’s to blame?

9. Father of scientific management
Study work to find the best way
Management by exception
Standardize work into tasks
Compensate workers on performance
“In the past, the man was first. In the future, the
system will be first.” (1911)
Frederick Winslow Taylor (1856 - 1915)

10. We are not living in the
beginning of the 20th
century anymore

18. Everything changes

21. Change will happen
anytime, however the
questions are:
what’s the change pace?
what’s needed to adapt?

22. Because:
innovation
and
efficiency
are the standard in business

23. What executives
should not know about
lean startups,
because it could provide
competative advantage

24. What is a startup?

25. A startup is a human institution
designed to deliver a new product
or service under conditions of
extreme uncertainty.
This has nothing to do with the
size of the company, sector, the
economy or industry.

26. Startup
=
high speed learning and
managing early failure

27. IS NOT A BUSINESS!

28. Managers and executives are
running a business model
A startup/innovations are
searching for a new and
scalable business model

30. Product Introduction Model
Concept/ Product Alpha/Beta Launch/1st
Bus. Plan Dev. Test Ship
Customer Development
Customer Customer Customer Company
Discovery Validation Creation Building
Pivot

31. get out of the building
and discover your
customers needs
(and learn fast searching scalable business model)

32. myth #1:
lean means cheap
truth:
it is about speed

33. myth #2:
it’s only for 2.0/internet/
consumers software companies
truth:
lean startup applies for all
companies facing uncertainty

34. myth #3:
lean startups are small
bootstrapped companies
truth:
they are abble to deploy large
amounts of capital

35. myth #4:
replace vision with data or
customer feedback
truth:
driven by compelling vision and
are rigorous about testing

36. Startup principles:
entrepeneurs are everywhere
entrepeneurship:
focus/performance/learning
the heavy way!
innovation accounting

37. to add value:
get out of the building
and discover
Maybe he got a point!
Seth Godin http://www.squidoo.com/Alternative-MBA

38. because purpose
should be at the heart of
business and
it start ‘s with why?

39. ...discover better options...

40. Frits Oukes
frits.oukes@redmerito.nl
nl.linkedin.com/in/fritsoukes
@FritsOukes #patterns #leanproto
+31 6 29 576 884
Inspired by the work of Cees Zwart, Manfred Kets de Vries, Rupert Sheldrake, Peter Block, Marcel Wanrooij, Eric Berne, Frank Oomkes,
Gareth Morgan, Everett Rogers, Stewart R. Clegg, Peter Drucker, Peter Senge, Leon de Caluwe, Bob de Wit, Astrid Schreyogg, Rolf
Mulder, Peter Scott, Peter Checkland, Kenwyn Smith, Larry Hirschhorn Joe Pine, Joop Swieringa, Matt Taylor. Daniel Kahneman, Donald
A. Schon, Edgar H. Schein, Goos Geursen, Barbara B. Bunker & Billie T. Alban, Andre Wierdsma, C.K. Prahalad, Henry Chesbrough,
Venkat Ramaswamy, James Surowiecki, John P. Kotter, Dee Hock, Charles LeadBeater, Mark H. Moore, Emmanuel Gobillot, Manfred
van Doorn, Tim Brown, Tom Kelley, Roger Martin, Carol S. Dweck, Alexander Osterwalder, Dan Roam, David Sibbbet, Steve Blank and
Brant Cooper and Will McWinney