2. Objective
To raise consumer awareness of the Zippo
brand extensions by implementing
compelling integrated entertainment
marketing strategies
Our job, put simply, is to make the Zippo
Brand stand out in the crowd
3. Lifestyle & Apparel
• Product Placement & Brand Integration
in to Entertainment Properties
• Event Alignment & Coordination
• Key Influencer & Celebrity Seeding
• Spokesperson / Endorsement Engagement
• Promotions & Sponsorships with
Entertainment Properties
• Social Media Support
• Mobile Marketing
• Analytics, Tracking & Reporting
4. Lifestyle & Apparel
Visual Merchandising Management
• Display of products produces
impulse in buyers to recreate the
same styled look
• Illustration engages potential buyers
and leaves lasting impressions
• Encourage customers to promote for
you through incentives (User
Generated Content)
5. Lifestyle & Apparel
Pop-Up Retail Shop & Kiosk
• Building the brand experience through co-branded mini-shops/kiosks.
• Encourages browsing, conversation and discovery
• Drives higher trade allowances and allows brand to leverage featured
line
• Increase awareness and community excitement through imaginative
concepts which in turn increases purchase intent
Pre and Post Event:
• Press Releases and Online Events to promote
• High traffic location (Los Angeles & New York)
• Use email addresses of customers who visited the store and conduct
follow-up outreach (emails or social media platforms) to keep
customers engaged and solicit feedback.
6. Lifestyle & Apparel
Fashion Trucks
• Raise awareness via social campaigns
• Encourage customers to promote for you through incentives (Hashtag
Campaign #ZipIntoZippo)
• Tour dates posted similar to Zippo Encore and map makes every
component of Zippo Lifestyle and Apparel accessible 24/7
• App allows consumer to gain knowledge of the brand’s merchandise
7. Outdoor and Case Knives
• Product Placement & Brand Integration
in
to Entertainment Properties
• Event Alignment & Coordination
• Key Influencer & Celebrity Seeding
• Spokesperson / Endorsement Engagement
• Promotions & Sponsorships with Entertainment
Properties
• Social Media Support
• Mobile Marketing
• Licensing Support
• Analytics, Tracking & Reporting
8. Base Marketing Fee; $35K
We believe in the power and value of
entertainment marketing
