Enviar búsqueda
Cargar
DESIGNING FOR THE SEGMENT OF ONE
•
45 recomendaciones
•
15,715 vistas
frog
Seguir
Empresariales
Tecnología
Vista de diapositivas
Denunciar
Compartir
Vista de diapositivas
Denunciar
Compartir
1 de 79
Recomendados
Fabio Sergio: Design Thinking for the Future
Fabio Sergio: Design Thinking for the Future
frog
DESIGN FOR AWARENESS - SXSW 2010
DESIGN FOR AWARENESS - SXSW 2010
frog
Surviving The Software Development Process
Surviving The Software Development Process
frog
MicroService Architecture
MicroService Architecture
Fred George
Refocusing Blurring Lines
Refocusing Blurring Lines
Dean Donaldson
Science Of Art
Science Of Art
Dean Donaldson
Joining the Media Dots
Joining the Media Dots
Dean Donaldson
Time To Get Mobile
Time To Get Mobile
Dean Donaldson
Recomendados
Fabio Sergio: Design Thinking for the Future
Fabio Sergio: Design Thinking for the Future
frog
DESIGN FOR AWARENESS - SXSW 2010
DESIGN FOR AWARENESS - SXSW 2010
frog
Surviving The Software Development Process
Surviving The Software Development Process
frog
MicroService Architecture
MicroService Architecture
Fred George
Refocusing Blurring Lines
Refocusing Blurring Lines
Dean Donaldson
Science Of Art
Science Of Art
Dean Donaldson
Joining the Media Dots
Joining the Media Dots
Dean Donaldson
Time To Get Mobile
Time To Get Mobile
Dean Donaldson
Beyond the Handset, Ecomm 2009
Beyond the Handset, Ecomm 2009
frog
Interaction design IS NOT ABOUT computing technology
Interaction design IS NOT ABOUT computing technology
frog
Lift Conference Design Research
Lift Conference Design Research
frog
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...
frog
Designing the behavior change
Designing the behavior change
frog
Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)
Innovation Excellence
The Next Web Keynote by Adam Richardson, frog design
The Next Web Keynote by Adam Richardson, frog design
frog
Re-Designing Citizenship
Re-Designing Citizenship
frog
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
SlideShare
What to Upload to SlideShare
What to Upload to SlideShare
SlideShare
Getting Started With SlideShare
Getting Started With SlideShare
SlideShare
Mark Rolston's Presentation at eComm 2009
Mark Rolston's Presentation at eComm 2009
eCommConf
Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes
Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes
Razorfish
Razorfish - Shiv Singh on Social Influence Marketing
Razorfish - Shiv Singh on Social Influence Marketing
Razorfish
Big Ideas for Social Influence Marketing
Big Ideas for Social Influence Marketing
Shiv Singh
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
eComm2008
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...
NAFCU Services Corporation
Sioux Hot-or-Not: Domain Driven Design (Edwin Van Dillen)
Sioux Hot-or-Not: Domain Driven Design (Edwin Van Dillen)
siouxhotornot
Connecting The Play of Improv with The Work of Ethnographic Research
Connecting The Play of Improv with The Work of Ethnographic Research
Steve Portigal
Roadmapping Talk for APLN
Roadmapping Talk for APLN
Enthiosys Inc
A Tale Of Two Systems
A Tale Of Two Systems
QConLondon2008
Customer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris Mootee
Idris Mootee
Más contenido relacionado
Destacado
Beyond the Handset, Ecomm 2009
Beyond the Handset, Ecomm 2009
frog
Interaction design IS NOT ABOUT computing technology
Interaction design IS NOT ABOUT computing technology
frog
Lift Conference Design Research
Lift Conference Design Research
frog
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...
frog
Designing the behavior change
Designing the behavior change
frog
Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)
Innovation Excellence
The Next Web Keynote by Adam Richardson, frog design
The Next Web Keynote by Adam Richardson, frog design
frog
Re-Designing Citizenship
Re-Designing Citizenship
frog
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
SlideShare
What to Upload to SlideShare
What to Upload to SlideShare
SlideShare
Getting Started With SlideShare
Getting Started With SlideShare
SlideShare
Destacado
(11)
Beyond the Handset, Ecomm 2009
Beyond the Handset, Ecomm 2009
Interaction design IS NOT ABOUT computing technology
Interaction design IS NOT ABOUT computing technology
Lift Conference Design Research
Lift Conference Design Research
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...
Designing the behavior change
Designing the behavior change
Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)
The Next Web Keynote by Adam Richardson, frog design
The Next Web Keynote by Adam Richardson, frog design
Re-Designing Citizenship
Re-Designing Citizenship
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
What to Upload to SlideShare
What to Upload to SlideShare
Getting Started With SlideShare
Getting Started With SlideShare
Similar a DESIGNING FOR THE SEGMENT OF ONE
Mark Rolston's Presentation at eComm 2009
Mark Rolston's Presentation at eComm 2009
eCommConf
Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes
Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes
Razorfish
Razorfish - Shiv Singh on Social Influence Marketing
Razorfish - Shiv Singh on Social Influence Marketing
Razorfish
Big Ideas for Social Influence Marketing
Big Ideas for Social Influence Marketing
Shiv Singh
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
eComm2008
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...
NAFCU Services Corporation
Sioux Hot-or-Not: Domain Driven Design (Edwin Van Dillen)
Sioux Hot-or-Not: Domain Driven Design (Edwin Van Dillen)
siouxhotornot
Connecting The Play of Improv with The Work of Ethnographic Research
Connecting The Play of Improv with The Work of Ethnographic Research
Steve Portigal
Roadmapping Talk for APLN
Roadmapping Talk for APLN
Enthiosys Inc
A Tale Of Two Systems
A Tale Of Two Systems
QConLondon2008
Customer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris Mootee
Idris Mootee
Evaluation Of The Final Product
Evaluation Of The Final Product
miketh16
Ed Solutions, Inc. Presentation
Ed Solutions, Inc. Presentation
Mark James
Sfs17 3 bmg-design pdf
Sfs17 3 bmg-design pdf
School For Startups
Elaine Chen: Mobile Touchphone UI Design 101
Elaine Chen: Mobile Touchphone UI Design 101
Refresh Events
Experience Design - Ad:tech New York Oct 08
Experience Design - Ad:tech New York Oct 08
Jenny Williams
Collaborative Roadmap Development
Collaborative Roadmap Development
SVPMA
What winning product teams are doing right in today's economy
What winning product teams are doing right in today's economy
alisoncs
Slides Mx 2008 Cordell Ratzlaff
Slides Mx 2008 Cordell Ratzlaff
Nathalie Mendonca
Presentatie Ton Wesseling MIE 2013
Presentatie Ton Wesseling MIE 2013
Online Dialogue
Similar a DESIGNING FOR THE SEGMENT OF ONE
(20)
Mark Rolston's Presentation at eComm 2009
Mark Rolston's Presentation at eComm 2009
Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes
Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes
Razorfish - Shiv Singh on Social Influence Marketing
Razorfish - Shiv Singh on Social Influence Marketing
Big Ideas for Social Influence Marketing
Big Ideas for Social Influence Marketing
Mark Rolston's presentation at eComm 2008
Mark Rolston's presentation at eComm 2008
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...
Undaunted: How Credit Unions Can Thrive in the New Financial Services Environ...
Sioux Hot-or-Not: Domain Driven Design (Edwin Van Dillen)
Sioux Hot-or-Not: Domain Driven Design (Edwin Van Dillen)
Connecting The Play of Improv with The Work of Ethnographic Research
Connecting The Play of Improv with The Work of Ethnographic Research
Roadmapping Talk for APLN
Roadmapping Talk for APLN
A Tale Of Two Systems
A Tale Of Two Systems
Customer Experience Design Talk Idris Mootee
Customer Experience Design Talk Idris Mootee
Evaluation Of The Final Product
Evaluation Of The Final Product
Ed Solutions, Inc. Presentation
Ed Solutions, Inc. Presentation
Sfs17 3 bmg-design pdf
Sfs17 3 bmg-design pdf
Elaine Chen: Mobile Touchphone UI Design 101
Elaine Chen: Mobile Touchphone UI Design 101
Experience Design - Ad:tech New York Oct 08
Experience Design - Ad:tech New York Oct 08
Collaborative Roadmap Development
Collaborative Roadmap Development
What winning product teams are doing right in today's economy
What winning product teams are doing right in today's economy
Slides Mx 2008 Cordell Ratzlaff
Slides Mx 2008 Cordell Ratzlaff
Presentatie Ton Wesseling MIE 2013
Presentatie Ton Wesseling MIE 2013
Más de frog
The rise of digital humanitarianism
The rise of digital humanitarianism
frog
Aging By Design: An Overview
Aging By Design: An Overview
frog
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machines
frog
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Things
frog
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
frog
WIAD: Design For Everyday Life
WIAD: Design For Everyday Life
frog
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional People
frog
frog POV: Now That Data is Everything
frog POV: Now That Data is Everything
frog
Tech Trends 2014
Tech Trends 2014
frog
frog Wearables
frog Wearables
frog
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
frog
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
frog
Wearable Technology and the Connected City
Wearable Technology and the Connected City
frog
Data in the city
Data in the city
frog
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Life
frog
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks
frog
Design Is Hacking How We Learn
Design Is Hacking How We Learn
frog
2013 Tech Trends
2013 Tech Trends
frog
Design Research Super Teams
Design Research Super Teams
frog
Know Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive Design
frog
Más de frog
(20)
The rise of digital humanitarianism
The rise of digital humanitarianism
Aging By Design: An Overview
Aging By Design: An Overview
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machines
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Things
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
WIAD: Design For Everyday Life
WIAD: Design For Everyday Life
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional People
frog POV: Now That Data is Everything
frog POV: Now That Data is Everything
Tech Trends 2014
Tech Trends 2014
frog Wearables
frog Wearables
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
Wearable Technology and the Connected City
Wearable Technology and the Connected City
Data in the city
Data in the city
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Life
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks
Design Is Hacking How We Learn
Design Is Hacking How We Learn
2013 Tech Trends
2013 Tech Trends
Design Research Super Teams
Design Research Super Teams
Know Thy User: The Role of Research in Great Interactive Design
Know Thy User: The Role of Research in Great Interactive Design
Último
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Mintel Group
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Ayesha Khan
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
christinemoorman
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Khaled Al Awadi
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
dollysharma2066
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Seta Wicaksana
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
richard876048
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
Neil Kimberley
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
ictsugar
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
delhimodelshub1
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
DallasHaselhorst
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
HajeJanKamps
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
ashishs7044
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Jos Voskuil
Último
(20)
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
DESIGNING FOR THE SEGMENT OF ONE
1.
DESIGNING FOR THE
SEGMENT OF ONE Fabio Sergio BUSINESS TO BUTTONS 2007 Malmö, June 14 © 2007 frog design. confidential & proprietary. From Business To Buttons 1
2.
We are a
strategic-creative consulting firm. We bring a unique combination of strategic and creative talent to help companies evolve, expand, and envision their business. Our rigorous yet unorthodox approach yields breakthrough innovation and a sustainable competitive edge. © 2007 frog design. confidential & proprietary. From Business To Buttons 2
3.
In the next
hour or so… 1. The segment of one 2. A framework of sorts 3. A few considerations about atoms 4. A few considerations about bits 5. Time for talking Many questions, a few answers. You’re welcome to express your opinion at any time. © 2007 frog design. confidential & proprietary. From Business To Buttons 3
4.
Before we start
let’s just get one thing out of the way… © 2007 frog design. confidential & proprietary. From Business To Buttons 4
5.
© 2007 frog
design. confidential & proprietary. From Business To Buttons 5
6.
THE SEGMENT OF
ONE Me, you and the sad story of the shell and the ghost © 2007 frog design. confidential & proprietary. From Business To Buttons 6
7.
A phone is
a phone is a… © 2007 frog design. confidential & proprietary. From Business To Buttons 7
8.
…a TV, an
internet browser, an e-wallet, an alarm clock, an MP3 player, an email client, a camera, a videogame platform, a GPS navigator, a video player, an instant messaging client, a… © 2007 frog design. confidential & proprietary. From Business To Buttons 8
9.
Networked Handheld Devices
© 2007 frog design. confidential & proprietary. From Business To Buttons 9
10.
Photo: David Erwin
Personal remote controls for life © 2007 frog design. confidential & proprietary. From Business To Buttons 10
11.
A few itches
in need of scratching © 2007 frog design. confidential & proprietary. From Business To Buttons 11
12.
Ghosts. Shells.
© 2007 frog design. confidential & proprietary. From Business To Buttons 12
13.
Specific individual needs…
© 2007 frog design. confidential & proprietary. From Business To Buttons 13
14.
Motorola | www.motorola.com
…but similar shells… © 2007 frog design. confidential & proprietary. From Business To Buttons 14
15.
Nokia | www.nokia.com
…and similar ghosts © 2007 frog design. confidential & proprietary. From Business To Buttons 15
16.
In the meantime
the people formerly known as users… © 2007 frog design. confidential & proprietary. From Business To Buttons 16
17.
Photo: Mehmet Erkök
| www.merkok.com Make things © 2007 frog design. confidential & proprietary. From Business To Buttons 17
18.
Photo: Jan Chipchase
| www.janchipchase.com Look for alternative providers © 2007 frog design. confidential & proprietary. From Business To Buttons 18
19.
OpenMoko | www.openmoko.com
Open source their own solutions © 2007 frog design. confidential & proprietary. From Business To Buttons 19
20.
Features and (the
myth of) simplicity © 2007 frog design. confidential & proprietary. From Business To Buttons 20
21.
“Function fatigue” was
the No. 1 complaint of mobile phone users, according to 15,000 consumers in 37 countries. Forum to Advance the Mobile Experience © 2007 frog design. confidential & proprietary. From Business To Buttons 21
22.
Don Norman |
www.jnd.org “Yes, we want simplicity, but we don’t want to give up any of those cool features. Simplicity is highly overrated.” Don Norman © 2007 frog design. confidential & proprietary. From Business To Buttons 22
23.
Simplicity, not simplification
© 2007 frog design. confidential & proprietary. From Business To Buttons 23
24.
So, what is
a possible answer? © 2007 frog design. confidential & proprietary. From Business To Buttons 24
25.
Always-on personalization
© 2007 frog design. confidential & proprietary. From Business To Buttons 25
26.
PERSONALIZATION: A FRAMEWORK
(tip o’ the hat to Mark Rolston) © 2007 frog design. confidential & proprietary. From Business To Buttons 26
27.
Motorola | www.motorola.com
So, is this it? © 2007 frog design. confidential & proprietary. From Business To Buttons 27
28.
Of course not…
© 2007 frog design. confidential & proprietary. From Business To Buttons 28
29.
Jitterbug | www.jitterbug.com
Is this then what it’s all about? © 2007 frog design. confidential & proprietary. From Business To Buttons 29
30.
Not really
(but more about Jitterbug later) © 2007 frog design. confidential & proprietary. From Business To Buttons 30
31.
for markets
customization for brands for customers (reseller, company, IT, groups) personalization © 2007 frog design. confidential & proprietary. From Business To Buttons 31
32.
Ecosystem
Lifecycle Assets Granularity Activation Factors Social Nature Purpose © 2007 frog design. confidential & proprietary. From Business To Buttons 32
33.
Developer (components, SW)
Manufacturer Ecosystem Vendor / Carrier Lifecycle Reseller / Retail Assets Granularity Activation Factors Integrator Social Nature Purpose Company / IT User Group Individual © 2007 frog design. confidential & proprietary. From Business To Buttons 33
34.
Provisioning
Ecosystem Lifecycle Deployment First Time Use Assets Granularity Activation Factors Regular Use Social Nature Purpose Disposal End of Life © 2007 frog design. confidential & proprietary. From Business To Buttons 34
35.
Applications
Information Media Ecosystem Lifecycle Input Style Assets Output Style Granularity Activation Factors Social Nature Properties Purpose Source Type Organizing Taxonomy © 2007 frog design. confidential & proprietary. From Business To Buttons 35
36.
Ecosystem
Lifecycle Assets A continuum from: Granularity Do-it-yourself Activation Factors Social Nature Pre-packaged Purpose © 2007 frog design. confidential & proprietary. From Business To Buttons 36
37.
Ecosystem
Lifecycle Manual Actions Assets Granularity Policies (e.g. adaptiveness) Activation Factors Remote settings, actions Social Nature Purpose System inputs Location Time/Date Temperature Network Remote Commands … © 2007 frog design. confidential & proprietary. From Business To Buttons 37
38.
Ecosystem
Lifecycle Individuality -“me” Assets Granularity Clan Behavior -”we” Activation Factors Social Nature Authorship -“I did this” Sharing -”you and I” Purpose Broadcast -”from me to the world” © 2007 frog design. confidential & proprietary. From Business To Buttons 38
39.
Ecosystem
Lifecycle Self Determination -“my tastes” Assets Granularity Self Identification -”who I am” Activation Factors Social Nature Trivial Entertainment Purpose Usability Task & Environment Based © 2007 frog design. confidential & proprietary. From Business To Buttons 39
40.
A FEW CONSIDERATIONS
ABOUT ATOMS Yes, hardware © 2007 frog design. confidential & proprietary. From Business To Buttons 40
41.
Photo: Jan Chipchase
| www.janchipchase.com How fast is technology really changing? © 2007 frog design. confidential & proprietary. From Business To Buttons 41
42.
Motorola | www.motorola.com
What do people really buy? © 2007 frog design. confidential & proprietary. From Business To Buttons 42
43.
In the meantime
elsewhere... © 2007 frog design. confidential & proprietary. From Business To Buttons 43
44.
The truth is
that hardware is, well, hard © 2007 frog design. confidential & proprietary. From Business To Buttons 44
45.
But it’s getting
soft © 2007 frog design. confidential & proprietary. From Business To Buttons 45
46.
Photo: Schulze &
Webb | www.schulzeandwebb.com (Not so) crazy experiments © 2007 frog design. confidential & proprietary. From Business To Buttons 46
47.
Fablabbing the Replicator
© 2007 frog design. confidential & proprietary. From Business To Buttons 47
48.
Patrick Jouin |
www.patrickjouin.com Rapid manufacturing © 2007 frog design. confidential & proprietary. From Business To Buttons 48
49.
Google SketchUp |
http://sketchup.google.com/ 3D software for the masses © 2007 frog design. confidential & proprietary. From Business To Buttons 49
50.
Second Life |
www.secondlife.com Polygons at play © 2007 frog design. confidential & proprietary. From Business To Buttons 50
51.
Fabjectory | www.fabjectory.com
The physical side of digital © 2007 frog design. confidential & proprietary. From Business To Buttons 51
52.
Get ready to
print your shells at home (to match the color of your shoes, of course) © 2007 frog design. confidential & proprietary. From Business To Buttons 52
53.
Get ready to
print your shells at home (to match the shape of your shoes as well) © 2007 frog design. confidential & proprietary. From Business To Buttons 53
54.
Ponoko | www.ponoko.com
Emerging marketplaces © 2007 frog design. confidential & proprietary. From Business To Buttons 54
55.
Think system, not
product (tip o’ the hat to Adam Richardson) © 2007 frog design. confidential & proprietary. From Business To Buttons 55
56.
A FEW CONSIDERATIONS
ABOUT BITS Yes, software © 2007 frog design. confidential & proprietary. From Business To Buttons 56
57.
More itches to
scratch: contacts © 2007 frog design. confidential & proprietary. From Business To Buttons 57
58.
My father is
not the plumber © 2007 frog design. confidential & proprietary. From Business To Buttons 58
59.
Jaiku | www.jaiku.com
First steps in the right direction © 2007 frog design. confidential & proprietary. From Business To Buttons 59
60.
Steven Blyth, My
Social Fabric | www.stevenblyth.com An address book for your inner social circle © 2007 frog design. confidential & proprietary. From Business To Buttons 60
61.
Apple Lisa |
www.apple.com In need of new (interaction) languages © 2007 frog design. confidential & proprietary. From Business To Buttons 61
62.
Task specificity
© 2007 frog design. confidential & proprietary. From Business To Buttons 62
63.
ZenZui | www.zenzui.com
Wonderful World (o’) Widgets © 2007 frog design. confidential & proprietary. From Business To Buttons 63
64.
Apple | www.apple.com
Wonderful World (o’) Widgets © 2007 frog design. confidential & proprietary. From Business To Buttons 64
65.
Alltel Celttop |
www.mycelltop.com Wonderful World (o’) Widgets © 2007 frog design. confidential & proprietary. From Business To Buttons 65
66.
Stringing tasks together
again © 2007 frog design. confidential & proprietary. From Business To Buttons 66
67.
Google | URL
not really needed, right? One field to rule them all © 2007 frog design. confidential & proprietary. From Business To Buttons 67
68.
Zi Corporation Qix
| www.zicorp.com/qix Almost there, but still lacking magic © 2007 frog design. confidential & proprietary. From Business To Buttons 68
69.
The return of
a good ol’ friend © 2007 frog design. confidential & proprietary. From Business To Buttons 69
70.
Don Norman |
www.jnd.org “Want to know the next UI breakthroughs? 1. Command line languages 2. Physicality” Don Norman © 2007 frog design. confidential & proprietary. From Business To Buttons 70
71.
Search & Command
(line) © 2007 frog design. confidential & proprietary. From Business To Buttons 71
72.
Puma | http://mongolianshoebbq.puma.com/
Mix, match, try, refine, iterate © 2007 frog design. confidential & proprietary. From Business To Buttons 72
73.
A dynamically evolving
tray of opportunities (simplicity is complex) © 2007 frog design. confidential & proprietary. From Business To Buttons 73
74.
Jitterbug | www.jitterbug.com
Jitterbug, a slight return © 2007 frog design. confidential & proprietary. From Business To Buttons 74
75.
Think system, not
product (again) © 2007 frog design. confidential & proprietary. From Business To Buttons 75
76.
A QUICK RECAP
The journey is the destination © 2007 frog design. confidential & proprietary. From Business To Buttons 76
77.
Always-on personalization
Hardware, getting softer New interaction languages An evolving tray of opportunities Think system, not product © 2007 frog design. confidential & proprietary. From Business To Buttons 77
78.
© 2007 frog
design. confidential & proprietary. From Business To Buttons 78
79.
fabio.sergio@frogdesign.com
© 2007 frog design. confidential & proprietary. From Business To Buttons 79