Technology is changing the human experience, creating new connections between people, products and markets around the world. The computer is stepping out, off the desk, even out of our pockets, to become embedded in our world, around us, on us, and even in us. With this trend, user interaction will go above the glass, beyond the screen, and beyond pixels. In his talk, Brandon Edwards addressed the implications of these changes on consumer behavior, and the 5 futures of interaction design.
2. Open for business in April 2007 serving GE and SK Telecom.
Scaled in 1 year to support Lenovo, LGE, NTT Docomo, Huawei.
February 2012 2
3. 1700 square meters in an iconic renovated warehouse.
Move-in September 2010.
February 2012 3
4. Today, we are 55 frogs with 15 passports in Shanghai.
Fully representative cross-section of frog disciplines:
Creative, Tech, Strategy, PM, BD, Operations. 4
5. We have experience researching both developed and emerging Asian
markets. In our 5-year history, we have worked in China, Taiwan, Hong
Kong, Korea, Japan, Thailand, Vietnam and Singapore. 5
6. Our work is diverse both in regards to geographies and industries. Our
expertise covers Finance, Transportation, FMCG, CE, Media Services,
Telecommunications and Retail. 6
37. five futures
what happens when the interface is
everywhere?
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38. five futures / five questions
these are the questions
we’re just starting to understand
1. how do we manage fast changing contexts?
2. how can the interactions we enable be so familiar that people
forget about the technology involved?
3. how can we create experiences that know how to learn without
designers or engineers involved?
4. how can we make every connection between objects, humans,
and spaces more meaningful?
5. what happens when the interface is everywhere?
2012 38
39. thanks!
the future is what we make.
Sina Weibo Twitter
@frogdesign @frogdesign
@BrandonBerry @Bred
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