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JAN CHIPCHASE,[object Object],tech@state,[object Object]
~8.6 billion humans,[object Object]
~5 billion subscribers,[object Object],Source: ITU, estimate for end of 2010,[object Object]
~1.2 billion phones sold,[object Object],Source: Nokia, 2009,[object Object]
“cell phone”,[object Object]
Scaling the Mobile Frontier
aspiration,[object Object]
convenience & privacy,[object Object]
convenience & privacy,[object Object],some, but not all transactions,[object Object]
“illiteracy”,[object Object]
“illiteracy”,[object Object]
“competency”,[object Object]
“competency”,[object Object],to be connected?,[object Object]
“competency”,[object Object],to complete a financial transaction?,[object Object]
“competency”,[object Object],what does the user need to know to complete the task in any given context?,[object Object]
“competency”,[object Object],what does it mean to be ,[object Object],financially literate in any given context?,[object Object]
Scaling the Mobile Frontier
rote learning,[object Object]
proximate literacy,[object Object]
proximate literacy,[object Object]
ownership is not “use”,[object Object]
ownership is not “use”,[object Object],the path of least financial resistance,[object Object]
corner-shop app stores,[object Object]
corner-shop app stores,[object Object]
corner-shop app stores,[object Object],content mediators, technical competency,[object Object]
user literacy,[object Object],our literacy of users,[object Object]
user literacy,[object Object],our literacy of users,[object Object]
Scaling the Mobile Frontier

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Scaling the Mobile Frontier

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Notas del editor

  1. Nokia source: revised global estimates: http://www.nokia.com/press/press-releases/showpressrelease?newsid=1393524
  2. Nokia source: revised global estimates: http://www.nokia.com/press/press-releases/showpressrelease?newsid=1393524
  3. A related article by Tomi T Ahonenthat explores the SMS component of baseline functionality: for example whilst every one of the 5 billion mobile phones offer text messaging (SMS) services the illiterate, illiterate children (too young to learn to write), and the ergonomically infirm (e.g. people with arthritis) are not be using text messaging. In addition multiple SIM card users may channel text messages and other data services through one SIM card and their voice calls through another. See: http://communities-dominate.blogs.com/brands/2010/02/portio-mobile-messaging-user-number-is-too-big-cant-be-4b-today-more-like-36b.html