1. GAMIFICATION BY DESIGN
CHRISTOPHER CUNNINGHAM

2. CHRISTOPHER
CO-AUTHOR “GAMIFICATION BY
DESIGN”
MOBILE & WEB APP
DEVELOPMENT, BEMOBILE.ES
CO-FOUNDER BEAMME, TREKMAIL
MENTOR STARTUPS

3. GAMIFICATIO
BY GABE ZICHERMANN
& CHRISTOPHER CUNNINGHAM
O'REILLY 2011
OREIL.LY/
GAMIFICATIONBYDESIGN

4. GAMIFICATION

5. GAMIFICATION:
the use of
game thinking and game
mechanics to engage users

6. GAMIFICATION
ACTUAL GAMES
CRAPPY BADGES

7. FOURSQUARE:
BADGES
POINTS
LEVELS

8. DODGEBALL
:
CHECKING-
IN WAS
BORING

9. WHY PEOPLE PLAY
MASTERY
DE-STRESS
SOCIALIZING
FUN

10. BARTLE'S PLAYER
TYPES
ACTING
KILLER ACHIEVER
PEOPLE ENVIRONMENT
SOCIALIZE EXPLORER
INTERACTING

11. AVERAGE
(MUTUALLY
INCLUSIVE)
SOCIAL: 80
EXPLORE:
50
ACHIEVE: 40

12. SAPS STATUS
ACCESS
POWER

13. YAHOO ANSWERS
VIBRANT
COMMUNITY
Q&A

14. PROBLEMS WITH

15. WHY?

16. 1) POINTS FOR ASKING
QUESTIONS.

18. 2) EARN STATUS ASKING
QUESTIONS

20. IF YOU REWARD ASKING
QUESTIONS....
YOU GET A LOT OF
QUESTIONS...

22. SO HOW COULD YOU
DESIGN FOR BETTER

23. 1) NO ONE
OWNS A

25. 2) MAKE
ANSWER LIST

27. GAMING THE
SYSTEM

28. TWITTER TROUBLE
APRIL, 2007

29. SCALING
RUBY ON
RAILS

32. A DISGRACE!
ONLY 96 FOLLOWERS...
WHY FOLLOW 509
PEOPLE?

33. ENGAGED
COMMUNITY
CREATED A POINT
SYSTEM
SURFACED A
SOCIAL SCORE:
"FRIENDS"

34. WHY ITALIANS?
CARRIER PROMOTION:
RECEIVING SMSS TO EARN CALL
CREDITS

35. POWERFUL MOTIVATIONS
SOCIALIZING
STATUS IS THE MAIN DRIVER
GAMING THE SYSTEM

36. CONTINUE THE DISCUSSION
OREIL.LY/GAMIFICATIONBYDESIGN
@CCUNNINGHAM