8. in a world that is becoming ever
more socially responsible
9. Who Cares Wins
Why good business is better business!
!
David Jones writes that only the businesses that behave
responsibly will survive the 'Age of Damage' !
!
and cites social media as the driver for the biggest
transformation to business in a generation.!!
martin brown e: fairsnape@gmail.com t: @fairsnape
10. A world that loves to share ...
creativecommoners
13. "Currently few better ways of
learning, sharing and
advancing construction
sustainability, than through
social media"
Martin Brown!
Why Construction should engage with social media!
Guardian Sustainable Business, Built Environment Hub
14.
15. Star Gazing
Innovative
Solid and Reliable
Grounded
16. Construction ! !
unlocking
! ! the potential of social media
!
martin brown e: fairsnape@gmail.com t: @fairsnape
17. social
what?
martin brown e: fairsnape@gmail.com t: @fairsnape
18. There go my people I must find out
“ !
where they are !
going so I can lead them.”
French politician Alexandre Ledru-Rollin
20. “If we don’t get this
right Gen X and Gen Y
won’t want to work for
us but they will want to
work for someone else”
“you cant hide
anything from us … we
are to social media
savvy”
21. Why use social media in construction?!
!
What’s the ROI?
visibility
intelligence
communicate
learn + share
martin brown e: fairsnape@gmail.com t: @fairsnape
22. to see and be seen!
build relationships!
be innovative!
visibility punch above weight
martin brown e: fairsnape@gmail.com t: @fairsnape
23. leads !
client !
competitor!
intelligence technology
martin brown e: fairsnape@gmail.com t: @fairsnape
24. staff + clients + people
conversations !
communicate projects!
communities!
collaborative bids
martin brown e: fairsnape@gmail.com t: @fairsnape
25. sustainability!
learn + share best practice!
research!
good news
martin brown e: fairsnape@gmail.com t: @fairsnape
27. “Blogging is quite simply,
one of the most important
things that an academic
should be doing right
now”
http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/