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!
Constructing

social media!
in research


    martin brown
     advocacy   |   @fairsnape   |   consulting
• built environment!
• centre for sustainable development!
• content
We all want better communications
in a world that is connected
and increasingly transparent
... and carbon aware




                       Changing Behaviour



                             constructco2.com
in a world that is becoming ever
more socially responsible
Who Cares Wins
                  Why good business is better     business!
                                    !
  David Jones writes that only the businesses that behave
  responsibly will survive the 'Age of Damage'                    !
                                    !

and cites      social media      as the driver for the biggest
         transformation to business in a generation.!!


martin brown             e: fairsnape@gmail.com        t: @fairsnape
A world that loves to share ...




                          creativecommoners
that finds services online ...
Architect Map!
@SuButcher
that seeks innovation!
!


    and differentiation
"Currently few better ways of
learning, sharing and
advancing construction
sustainability, than through
social media"
Martin Brown!
Why Construction should engage with social media!
Guardian Sustainable Business, Built Environment Hub
Star Gazing


           Innovative

  Solid and Reliable

Grounded
Construction ! !


       unlocking
       !       !   the potential of social media
                                                    !




martin brown               e: fairsnape@gmail.com       t: @fairsnape
social
                          what?

martin brown   e: fairsnape@gmail.com   t: @fairsnape
There go my people I must find out
“                                                      !

where they are !
  going so I can lead them.”
                      French politician Alexandre Ledru-Rollin
http://www.davidmeermanscott.com/
“If we don’t get this
right Gen X and Gen Y
won’t want to work for
us but they will want to
work for someone else”




“you cant hide
anything from us … we
are to social media
savvy”
Why use social media in construction?!
 !

 What’s the ROI?


                        visibility
       intelligence
          communicate
     learn + share
martin brown       e: fairsnape@gmail.com   t: @fairsnape
to see and be seen!
                 build relationships!
                  be innovative!
   visibility       punch above weight




martin brown   e: fairsnape@gmail.com   t: @fairsnape
leads !
                                  client !
                                competitor!
   intelligence                 technology




martin brown   e: fairsnape@gmail.com          t: @fairsnape
staff + clients + people
                         conversations !
    communicate                 projects!
                           communities!
                    collaborative bids


martin brown    e: fairsnape@gmail.com   t: @fairsnape
sustainability!
 learn + share                   best practice!
                           research!
                              good news


martin brown   e: fairsnape@gmail.com   t: @fairsnape
CSD!
social media
“Blogging is quite simply,
 one of the most important
 things that an academic
 should be doing right
 now”




http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/
Blogging




martin brown   e: fairsnape@gmail.com   t: @fairsnape
Blogging




           www.centreforsustainabledevlopment.wordpress.com
LISTS!
!

#hashtags!
!

Tweetchats
             @CSDUCLan
CSD Page!
!

Profiles!
!

Discussion Groups
social media support
                       www.fairsnape.com




martin brown          e: fairsnape@gmail.com   t: @fairsnape
What to Share?   How to Share?   Who to Share?
References:!
!
!
centreforsustainabledevlopment.wordpress.com!
!
fairsnape.com!
!
http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/ !
!
!

!




!                martin brown
                 advocacy         |    @fairsnape          |    consulting

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