Be2camp sustainability enabled through social media. Presentation at Green Build Expo June 2011

1. be2camp
sustainability
manifesto
2011
martin brown
@fairsnape
fairsnape@gmail.com
co-founder @be2camp
“We cannot solve today’s problems
by using the same kind of thinking
we used when we created them.”
Tuesday, 5 July 2011

2. open sustainability
sustainability 2.0
‘as built environment organisations move to
make themselves more sustainable the role of
social media in company communications will
become even more essential’
‘social media and web2.0 technologies
increasingly recognised as enablers of
sustainability’
Tuesday, 5 July 2011

3. green
boardrooms with
social media
boards and construction leaders need to view
social media as a vital communication tool for
sustainability intelligence,
for learning and sharing
setting role model example of responsible use
Tuesday, 5 July 2011

4. open
communications
‘closed and poor communications have been
the root cause of many construction problems
and failings, at strategic, tactical and
operational levels
social media provides the means for
transparency and openness in communication’
Tuesday, 5 July 2011

5. start
conversations
‘successful social media sustainability
communicators are conversing across and within
organisations in a way that allows true
participation and feedback
this needs to become commonplace for all’
Tuesday, 5 July 2011

6. improve knowledge
learn and share
‘leading organisations recognise social media as a
key development tool for improving knowledge of
built environment and generic sustainability issues
openly sharing experiences and expertise’
“the value of what we know is in giving it away”
Tuesday, 5 July 2011

7. open
collaboration
‘use of social media and web2.0 elevates the
potential of collaboration,
builds better relationships
advances collaborative sustainability thinking’
Tuesday, 5 July 2011

8. green boardrooms with social media
be2camp
sustainability open communications
manifesto
2011
start conversations
social media +
web2.0
improve knowledge
enablers for
sustainability
learn and share
collaborate
Tuesday, 5 July 2011

9. #be2camps #events (£)
un-conference event
support
#be2awards #be2talks
recognising TEDx style
Social Media Advocate social media thought
excellence leaders
… where the
built environment,
sustainability and #support (£) #clinics (£)
social media meet
organisation personal
@be2camp support support
@fairsnape + @EEPaul
Tuesday, 5 July 2011

10. martin brown
@fairsnape
fairsnape@gmail.com
co-founder @be2camp
Tuesday, 5 July 2011