Social Media Day 2011 - Las Vegas Keynote
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Discussion of the social media revolution that is manifest in social media day itself.
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- Mashable started as a simple blog focused on making technology and industry trends easy to digest. We’re taking that a step further now helping inspire people to use technology to make their lives, businesses and society better. Year-over-year, thanks to you our reach grows and we’re able to provide more coverage across more topics.
- With so many platforms for self-expression and the ability for virtual groups to form online and transition offline, it’s must more difficult for a poor brands to survive poor relationships with customersLeveraging the social graph from facebook to now even google search results means democratization of curation is taking holdSocial media means that more conversations are public and archived, keeping people honest is becoming par for the courseDialing in to content that’s of interest as opposed to drinking from firehoses is becoming easier and easier, e.g. Mashable FollowMobile takes all of the above with you, increases the pace that content is consumed and reduces the delta between when content is created and when it’s reacted to. Location based services are the platform that create even more value for users in real timeUsers are able to organize meetups for knowledge sharing and relationship building, perform social fundraising campaigns and new forms of social goodThe early adopters are not longer the savviest people, they don’t need to be, the characteristics of the revolution have reduced the barriers to entry for those who want to use technology to change their world
- The pace of change is increasing and the power of the web as a platform for community building and knowledge sharing is growing faster than ever before. What will you do with the break out technologies that are developed? What change will you make in the communities and collectives you touch? Indeed, the revolution will not be televised, there’s no need, it’s a multi-lateral interactive conversation that has been taking shape for years. You’re a part of it!