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Go Viral! Facebook for the Funeral Industry

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Funeral Innovations
Funeral Innovations

Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.

Tecnología
1 de 60
Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovations http://facebook.com/funeralinnovations
(Silicon Valley) Experience Matters
600 750 800 Million
11% of world’s population
% Obituary Traffic from Facebook
“You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
Introduction to Facebook Pages
Maquoketa, Iowa Pop 6,112
With a captive audience of 1,000+ people do you think you could find something to say?
Why Facebook? 1. Constant contact 2. Engaging 3. Viral Distribution 4. “Hands raised” 5. Home Turf
Building a community is hard! (But the payoff can be huge!) Grow Engage Monetize
Is Your Facebook Page a Ghost Town?
Or Community Center?
Becoming a Fan
The Wall
Vanity URL • Need 25 Fans • Go to: https://www.facebook.com/username/ • Once set, you cannot change!
Grow your fan base (10 tricks)
1 Invite Your Friends
2 Promote on your Website
3 Share Good Content
4 Link in Email Signature
5 Add to Business Cards
6 Add Link to Obit Emails
“Fan-Gating” 7
8 Facebook Comments
9 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/
10 Facebook Ads 1 2 Can you guess which did best? 3 4
+ Bonus Tips! Get 13 more secrets to grow your Facebook Fans: http://facebook.com/funeralinnovations
Engage your fans
Get Out of the Box
Apps
The News Feed • Engagement is key! • What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events
1 Keep Posts Short 60% more likes, comments and shares than longer ones
2 Add Photos 120 – 180% more engagement
3 Add Videos
4 Just Ask!
5 Post About Timely Events Posts mentioning Independence Day around 4th of July had 90% more engagement
6 Respond (Quickly)
7 See What Works, Doesn’t
+ Bonus Tips! Get more secrets, including best time of day and days of the week to post: http://facebook.com/funeralinnovations
Market and monetize
Online Sales – The Sweet Spot Traffic Buying Intent Products/Services Web Sales!
Market Pre-planning
Online Sales – Products & Flowers
Local Deals Partner with local businesses to advertise discounts on their products/services to your Facebook Fans
www.ficopilot.com
“I can’t believe a funeral home would be so innovative to engage people outside of making funeral arrangements” - Liane Higgins
Questions/Comments zack@funeralinnovations.com http://facebook.com/funeralinnovations

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Go Viral! Facebook for the Funeral Industry

  • 1. Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovations http://facebook.com/funeralinnovations
  • 2.
  • 3.
  • 4.
  • 5. (Silicon Valley) Experience Matters
  • 6. 600 750 800 Million
  • 8. % Obituary Traffic from Facebook
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn
  • 15. Maquoketa, Iowa Pop 6,112
  • 16. With a captive audience of 1,000+ people do you think you could find something to say?
  • 17. Why Facebook? 1. Constant contact 2. Engaging 3. Viral Distribution 4. “Hands raised” 5. Home Turf
  • 18. Building a community is hard! (But the payoff can be huge!) Grow Engage Monetize
  • 19. Is Your Facebook Page a Ghost Town?
  • 21.
  • 24. Vanity URL • Need 25 Fans • Go to: https://www.facebook.com/username/ • Once set, you cannot change!
  • 25. Grow your fan base (10 tricks)
  • 26. 1 Invite Your Friends
  • 27. 2 Promote on your Website
  • 28. 3 Share Good Content
  • 29. 4 Link in Email Signature
  • 30. 5 Add to Business Cards
  • 31. 6 Add Link to Obit Emails
  • 33. 8 Facebook Comments
  • 34. 9 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/
  • 35. 10 Facebook Ads 1 2 Can you guess which did best? 3 4
  • 36. + Bonus Tips! Get 13 more secrets to grow your Facebook Fans: http://facebook.com/funeralinnovations
  • 38. Get Out of the Box
  • 39. Apps
  • 40. The News Feed • Engagement is key! • What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events
  • 41. 1 Keep Posts Short 60% more likes, comments and shares than longer ones
  • 42. 2 Add Photos 120 – 180% more engagement
  • 43. 3 Add Videos
  • 44. 4 Just Ask!
  • 45. 5 Post About Timely Events Posts mentioning Independence Day around 4th of July had 90% more engagement
  • 46. 6 Respond (Quickly)
  • 47. 7 See What Works, Doesn’t
  • 48. + Bonus Tips! Get more secrets, including best time of day and days of the week to post: http://facebook.com/funeralinnovations
  • 49. Market and monetize
  • 50. Online Sales – The Sweet Spot Traffic Buying Intent Products/Services Web Sales!
  • 52. Online Sales – Products & Flowers
  • 53. Local Deals Partner with local businesses to advertise discounts on their products/services to your Facebook Fans
  • 54.
  • 55.
  • 56.
  • 58.
  • 59. “I can’t believe a funeral home would be so innovative to engage people outside of making funeral arrangements” - Liane Higgins
  • 60. Questions/Comments zack@funeralinnovations.com http://facebook.com/funeralinnovations

Notas del editor

  1. Let me tell you a story…
  2. Each share worth around 30 clicks or more!
  3. More details on these tips + 8 more!