1. NAME: MERWYN .FERNANDESROLL NO : O1SYBMMSUBJECT: INTRODUCTION TO PUBLIC RELATION

2. Public relations Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or government sectors.

3. PUBLIC RELATION IN GOVERNMENT Government relations - engaging government departments to influence policy making

4. How is it important????? In a developing country like India, communication of Government programmes, achievements and expectations are, no doubt, important.

5. Role of pr in government seeking to inform, motivate, change the mind set and finally seek public support for achieving the objectives of these organisations.

6. It is different than working in business. the direct and powerful impact the work has on large numbers of people

7. OBJECTIVES To highlight the policies and programes of the Govt. Ensure the flow of information to the public on the policies. Building the image of the Government. To maintain cordial relation with the media & public Take feedback.

8. Functions of pr in government To set up exhibitions on important fairs Budget & planning section Press publicity Advertisement Electronic Media

9. feedback The feedback being collected and received through the field functionaries of the Department play an important role in keeping the Government informed.

10. link between government & people It may sound overly dramatic, but government communicators (PR) can and do make life or death differences in people's lives.

11. THANK YOU & HAVE A NICE DAY KEEP SMILING & NEVER GIVE UP