1. Service Side - effects:
How services can transform people’s behaviours in
the long term?

2. If I wouldn’t have gone to MoMa in 2008, I wouldn’t
be here today

3. My personal / professional scenario in 2008

4. My expectations before the exhibition

5. Short term effects

6. Short term effects
Accessories for Lonely Men: collection of eight fictional products designed
to alleviate loneliness after the departure or loss of a woman. The objects
propose that most forms of human intimacy are crude enough in their
physicality that they can be replicated with electronic objects, and are
meant to question what we think we miss in a relationship; the individual or
the generic traces they leave behind.

7. CRITICAL DESIGN
Design uses speculative design proposals to challenge
narrow assumptions, preconceptions and givens about
the role products play in everyday life. It is more of an
attitude than anything else, a position rather than a
method.
What is it for?
Mainly to make us think. But also raising awareness,
exposing assumptions, provoking action, sparking
debate, even entertaining in an intellectual sort of way,
like literature or film.
One of critical Design's roles is to question the limited
range of emotional and psychological experiences
offered through designed products
Effects keep on over time

8. CRITICAL RESEARCH:
Types of design research:
pattern seeking: research try to understand
patterns and then design products
critical research: designers make artifacts
and place them in the world to create a
response
research on design: research about design to
understand its values, methods and
approaches
research through design: use methods from
design practice to explore multidimensional
or wicked problems
Jodi Forlizzi
Human-Computer Interaction Seminar (CS 547):
Spring 2010
Stanford University
Effects keep on over time

9. Long Term effects.. new mindset

10. Long Term effects.. searching

11. Long Term effects.. making decisions

12. Can we design long term effects?

13. LEARNINGS
- There are services (conferences/exhibitions/courses) whose impact
is harder to measure: beyond people registration and evaluation
forms
- Turning “intangible effects” into tangible effects in the long term
can be designed (turning short term curiosity into long term
decisions).
CHALLENGE
How can we expand and measure the effects of a service
(conference like) in the long term?

14. Design Challenge
Challenge:
How can we expand and measure the effects of a service (conference like) in the
long term?
Outcome:
How To measure SDN effects ? How to
expand SDN influence?
Illustrate an image that represents the
answer.
Process:
These are the elements that will help
you to answer that question:
- Conference Expectations
- Short term effects
- How you imagine yourself in 6 months
- How this conference could play a role
in your professional / personal life in 6
months?
Example with MoMa: from Artistic curator -
towards Personal curator