Video marketing has proven to be an incredibly effective way to improve business and dramatically in...

1. Attempt Video clip Advertising and marketing For Your Next
Marketing Project
Video marketing has proven to be an incredibly effective way to improve business and dramatically
increase sales and profits. In order for you to be able to take full advantage of video marketing, you
must educate yourself properly on the best video marketing strategies. This article is loaded with
great video marketing tips, so read on to learn more.
You should not be intimidated by video marketing. It really is possible to develop quality videos on
your own. You can use the recording time to demonstrate your manufacturing process to the
audience or sit there and demonstrate a particular product or service.
Ask your customers to create their own videos. You could for instance organize a contest and ask
customers to film themselves while they use your products. Reward the best videos with an
interesting prize and use the submitted videos as promotional material for your social media
marketing campaign and for your website.
Using a team to produce your videos is a way to ensure success. These people can be members of
your family, your friends or fellow members of a club, and they do not have to be people from your
workplace. Be sure to include their names in the credits at the end to give them some publicity.
Make sure that you build up a relationship with your audience. You can interact with viewers
through the comments section. Ask them for their opinions and invite them to leave any suggestions
that they might have. People like to know that their opinion really does count, and that you really are
listening because it makes you more real to them.
When you create a video for marketing purposes keep it under 2 minutes. You want your target
audience to watch the whole message, and if it is too long you will potentially lose audiences as they
click off. You can always continue a thought or message in a follow up video if needed.
In your video marketing, let the viewer know why it is that you offer the product or service that you
do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and
candid communication engenders trust, which engages new audience and retains previous buyers.
You may want to consider having other people make videos for you. Run video contests and provide
prizes to those who create the best videos. For the prize, tell them that the best video can be used as

2. an ad for an upcoming project.
When you want to sell through your VAHangouts.com video, don't forget a link to your store. It is a
good idea if it is within the actual video player. When you do this, the link is still there if it is
embedded somewhere else.
Start off in the middle of the action. Don't start by saying, "Hello, I'm so-and-so" or you'll lose the
viewer instantly. If you plan to run with the bulls, start the video while you're running! If you make
the viewer do a second take, they won't move on to the next video.
If you are using social media to market your business, try responding to comments and questions
with videos. This is easily done with a webcam and this kind of video marketing adds a personal
touch to your responses. When people can see the person instead of just reading text, it gives them
the feeling that their comments are valuable and heard.
Make a video, not a commercial. Even if you are selling something, people don't like watching
commercials, either on television or online. Instead, make a video that is fun or informative, while
still related to your product or service. People looking at videos are usually looking to be
entertained, not pitched to.
You can always hire people to make your videos if it isn't your thing. Hold a video contest that offers
prizes. Also, let the contestants know that you will make use of the best video as a part of your ad
campaign.
A good video marketing tip is to just go for it and leave your reservations at the door. You might
have put off video marketing because you're too shy or feel you lack a presence. It doesn't matter if
you're shy, all you really need is solid material and your video will be effective.
Make a simple soundtrack. Reflect on your own experiences when music has been effectively utilized
in a marketing campaign. Use appropriate tunes that you can obtain the rights to use. Your
customers will find your videos more appealing as a result. In addition, if you hate showing yourself
on video, the music can help with this.
Try doing a parody to get views for your online marketing video. Imitating a popular video or
personality with parody will generate thousands of views, especially if you can coordinate your
timing with real life happenings. Use politics and celebrities or mimic the most popular ad on TV and
see how fast your video takes off!
Use the "how-to" concept in your video marketing campaign. People will tune in just to learn what
you have to teach and their appreciation for your know-how can convert to sales. Make sure to
answer nearly every question possible in your video, but save something tantalizing to be seen only
at your website!
You should keep track of which videos get the most view. Watch your most popular videos again and
ask yourself why more people shared it; perhaps
http://www.linkedin.com/pub/home-business-online-marketing/66/910/a6a the topic you picked is
popular or your
http://business.ftc.gov/documents/bus28-advertising-and-marketing-internet-rules-road shared the
video more efficiently. Try recreating these same conditions for your next videos, and you will soon
have some viral videos.

3. Put your video on video sharing sites. Of course, you are going to put your video on your site.
However, that's just the first place you should post. Next, you should post on sites such as Youtube
and Vimeo. That way, you are going to be more likely to go viral and reach more people.
Video marketing is something that is new, and something that is popular. Video marketing is a
technique that connects you to your customers, and entices new customers as well. The possibilities
are endless with video marketing, so use the tips in this article to help you figure out how you can
best use video in your marketing.