1. “ E n j o y Thinking” Group - Proudly presented -

2. The Marketing plan of Samsung MP3 player YP-T55

3. About Product

6. Target Group a b o u t

7. Target Group Analysis Sex : Female Age range : 17- 24 years old Favorite Activities : Going to see Movie, Dining out, etc. Income : 17,500 per month

8. about Positioning

10. Promotional Plan - Target group’s Awareness Low Television Ad. ( Motion+impact ) Television Ad. can spread but cannot direct. Direct Magazine&Event Media Selection

15. - Target group’s Activities See movies Advertising in the cinema Go shopping Advertising on TV in lift + On BTS IMC = Integrated marketing communication

16. THE STORY BOARD

17. In the cinema..

21. In fact, no one listens to MP3 player in the cinema. Please turn off your mobile phone.

25. Example “ I play music because it’s a part of fashion”

26. “ The Rhythm make me do like fashion show.”

27. Promotional schedule TIME (month) 1 st 2 nd 3 rd TV Magazine Event Cinema intensive moderate Event(I) will start at the 3 rd Saturday of the promotional plan and Event(2) will begin at the 4 th .

28. ometing about Budget

29. Advertising rate in top magazine like Cleo and Seventeen PREMIUM POSITIONS (More than 6 insertions) Outside Back Cover 95,000 Inside Back Cover 60,000 Inside Front Cover Spread 130,000 Page 2 and 3 120,000 FASHION AD RATES 4 Page 120,000 6 Page 150,000 8 Page 180,000 We choose to use 4 pages in Fashion Ads for 2 issues because we want to put Samsung’s MP3 like a fashion property.

30. Advertising Rate in BTS Advertisement 3,500.-/Panel/Month Package Price 157,000.-/Month No. Of Trains 15 No. Of Panels 45 No. Of Panels/Train 3 Minimum Booking 6 Months Size 40x60 cm. Material Sticker Mount On Future Board Estimated Production Cost 270.-/Panel We cancel to advertise in BTS because it’s too late.

34. Thank You for your listening