While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus? There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.

1. Top Trends in B2B Marketing
Top Trends for B2B Marketing
Strategies
In working with leading B2B companies, the Fusion Marketing Partners team
is extremely familiar with the cost/benefits of various lead generation
programs. The challenge is to combine the right mix of programs to fill the
sales funnel each month at a low blended cost per lead. Knowing the key
trends can help you refine, adjust, or enhance your strategy. With that in
mind, we examined the recorded effectiveness of the many online lead
generation options.
Christopher Ryan
info@fusionmarketingpartners.com

2. B2B Marketing Lead Generation
Strategies
Sales prospecting, pay-per click, trade shows,
conferences, print advertising, direct mail, paid
webinars, web advertising, email marketing
(purchased list), website, content marketing, social
media, referrals, email marketing (house list).

3. The tactics required to drive inbound marketing results are
rapidly changing. Content marketing is increasingly important
to attract the online audience, build lead flow, and fully
support the sales cycle. In many high performing
Focus on Content Marketinghas displaced traditional
has
organizations, content marketing
dramatically increased. budget.
SEO in priority and
Some of the tried and true marketing
methods of yesteryear produce
diminishing returns, and companies are
changing their strategy accordingly.

4. Pull (inbound) B2B Marketing
The increased importance of content
marketing and social media. Yesterday, the
focus was on SEO with some content
marketing, PR, and social media.
Today, the focus is on content marketing and
social media with a lesser focus on SEO and
PR. Search engine algorithms place
increasing emphasis on content authority.
View Full Infographic and
Blog Post Here

5. B2B Lead Generation Trends
Where should you increase/decrease
effort?
Increase: online offers, content
marketing, and social media
Decrease: Trade shows & conferences,
direct mail, sales prospecting,
advertising, and SEO.
View Full Infographic and
Blog Post Here

6. The balance of power is shifting and B2B buyers are taking more control of their
purchasing process. With the explosion of information and social feedback
available online, more buyers to find solutions, chose vendors, and self-educate
before engaging with sales. B2B marketers must adapt to these changing
dynamics by building online brand awareness and providing resources to support
buyers’ needs.
Lead generation strategies that leverage content marketing and social media are
increasingly effective in providing prospects the information they want to
become viable sales prospects. By providing educational resources, sharing
solution details, and offering insights, companies are attracting and engaging
potential clients to fill their sales funnel.
View Full Infographic and
Blog Post Here

7. Check Back!
Check back in the coming weeks to learn more
about B2B marketing and lead generation!
Download our
Complimentary Lead
Generation eBook!

8. About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Christopher Ryan, CEO
info@fusionmarketingpartners.com
719-357-6280
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)