1. HCMC, 10 Nov 2011
# For immediate release
The rise of a new generation of apartments in Vietnam
(HCMC) – Trendsetter Fusion Resorts, known for its groundbreaking Fusion Maia’s all inclusive spa,
Fusion Alya’s all inclusive dining and Fusion Zana’s fashion resorts, is currently working on a new
apartment concept for the Vietnamese market. Not only does the design of Fusion Suites Da Nang Beach
fuel curiosity, but service wise the creative minds behind the Fusion brand have come up with a special
management concept for the building ensuring the return of investment of the buyers….to be revealed
later this year.
Fusion Suites Da Nang
According to Marco van Aggele, CEO and Co-founder of Serenity Holding, “The addition of an apartment
concept to our collection of innovative resorts will breathe fresh air into the quite standard way of looking
at apartments for sales in Vietnam. Thus far, most apartment developments across Vietnam are marketed
on the price per square meter, making it very hard to distinguish yourself from other developments other
than the price. With our strong background in hospitality, we think that our Fusion Suites collection will
truly capture the essence of apartment ownership. Whether our buyers use it as a pied-a-terre, live there
permanently or put it in our Fusion rental pool; our highly efficiently planned modular Fusion Suites are
the answer for the currently distressed apartment market of Vietnam.”
Fellow Dutchman and Design Director of Serenity Holding, Mr. Rolf van Valkenburg explains: “Constantly
talking with customers and investors has helped us gain deep insights into their underlying needs which
surely a customer survey cannot find out. And we know that both investors and customers are never
demanding less. Creating new products and concepts to us is a must and a key ingredient for our
developments’ survival. The “double-skin” design theme of Fusion Suites Da Nang Beach is somewhat
strange for Vietnam, but it is a very effective and simple way to keep a building evolving throughout time,
while contributing to a more eco-friendly operation. We truly hope the concept will be embraced by those
Vietnamese investors and guests in search for a boutique lifestyle.”
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2. Marco van Aggele continues: “Supported by our in-house team of dynamic managers and designers,
Serenity always aims to look a few years ahead of the curve by conceptualizing innovative hospitality and
real estate concepts in the very preliminary stage of a project. The new proposed Fusion Suites concept
will put property investment in a different light. No longer will people have to invest in an “empty”
apartment with no reasonable expectation of generating rental income until they resell the apartment. The
fully furnished units of Fusion Suites can be put in and out of the rental pool depending on our client’s
personal desires. This flexibility will be the key to the success of our Suite concept”.
Even though still in its concept phase, Fusion Suites Danang Beach has already received many pre-
registered buyers in search for a smart way of investing in property. The attractive price point of a fully
furnished, and ready to rent out unit (starting at 1.3 bln VND, which is around 65.000 USD) is only one of
the reasons of this great demand. The unique look of the building give the buyers a feeling that the future
value of their investment in safeguarded in the tough market of Da Nang. Other Fusion Suites
development in main cities, such as Hanoi, Nha Trang and Ho Chi Minh City are currently under
discussion.
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About Fusion Resorts
Fusion Resorts is a new movement consisting of Vietnam’s most unique, forward-thinking and individually
oriented hotel, resort and residential properties. Since its launch in the market in 2008, Fusion Resorts
has continuously sought to promote, embrace and uphold the idea of combining travel with a strong
lifestyle approach. Today’s consumers are more aware of a product’s development. A lifestyle image is
no longer just a trend. Discerning consumers nowadays aspire more towards a brand that shares the
values they cherish. With the brand “Fusion”, a new combination is taking shape in tourism: the highest
standard of comfort is linked to a more conscientious investment. With properties for sale on locations
such as Hoi An, La Gi, Da Lat, Ham Tan, Ho Tram and asset projects open and planned on locations
such as Da Nang, Phu Quoc, Cam Ranh, Hoa Binh, Fusion Resorts will soon be Vietnam’s largest
Internationally managed resort chain.
www.fusion-resorts.com
About Serenity Holding
Serenity Holding has grown into a well-known name in the hospitality and real estate industry. In Vietnam
the pressure for developers to maintain profitability and return against the backdrop ofincreasing
development and land costs continues to be the biggest threat to development companies. Serenity
Holding however is uniquely placed, as the company is the only fully vertically integrated hospitality
company. With their own in-house designers and project managers, Serenity is able to take a more
complete view of every project, seeing a project from both a developer’s and a hotelier’s point of view.
This holistic approach allows balancing the competing needs of delivering a top-tier product to our guests
while creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values
remain embedded in all stages of the development of any project, hereby creating the optimal equilibrium
to Serenity’s guests, shareholders and employees. Currently Serenity is working on 15 diverse hospitality
projects from A-to-Z and has ownership interests in most of these.
www.serenity-holding.com
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