The document discusses the rise of celebrity culture in Asia driven by mass media, the internet, social media, and globalization, and how celebrities like Gong Li, Sachin Tendulkar, Bi Rain, Yao Ming, Li-Ning, Shah Rukh Khan, Ai Weiwei, Monique Lhuillier, and Jay Chou have achieved fame and success through their talents and by endorsing numerous brands, becoming influential public figures and successful entrepreneurs.

1. Fame Asia:
10 Stars
& their marketing appeal

2. Asia 5
Bringing you a flavour of business
trends in Asia...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. rise of celebrity
culture
Mass media
Internet
Social media
Globalisation
Aspirational quest
Desire to dream
Rewarding success
.........
Just a few of the drivers In Korea, a lucky pigs' head will also
of celebrity culture in Asia speed would-be celebrities on their way

4. Celebrity endorsement
Gong Li is an outstanding Chinese film actress with over
30 films to her name.
Her first big endorsement contract was for L'Oréal in 1996

5. how's that?
Sachin Tendulkar helped India to World Cup victory in 2011.
With multi-million dollar contracts for WorldTel and Iconix,
he is the richest cricketer in the World

6. artist as
business
person
Korean-born Bi Rain (Jung Ji
Hoon) is a singing, modelling,
acting & dancing sensation
In 2010 he was named
'Best Ambassador for Asia'
His company manages
K-pop groups and in Dec 2011
raised $7.4Mn for further
growth

7. reaching higher
Yao Ming's Apple ad
http://www.youtube.com/watch?
gl=FR&hl=fr&v=Xvbuwfawqcc
Standing at 2.29m (7ft 6ins), Yao Ming is the tallest
and one of the best players in the NBA
He has been the richest celebrity in China for the last 5 years

8. higher still
Triple gold medallist for gymnastics, Li-Ning is so popular
in China that he carried the Olympic flame in 2008
In 1990, he founded Li-Ning (sports) Company which
today counts over 8,000 branded sports stores

9. marketing guru
With a fan following numbering over a
billion, India's richest Bollywood actor
in 2011 was Shah Rukh Khan
The 'King of Bollywood' endorses
34 brands
COO of Dish TV stated: “what impressed
me most was his knowledge of consumer
behaviour and marketing”
He owns two production houses, a
cricket team and a motor racing
franchise

10. fame & responsibility
Chinese artist Ai Weiwei was detained for 81 days in 2011
for investigating abuses of power
Runner up in Time magazines' Person of the Year, 2011
Weiwei is top of ArtReviews' 2011 list of most powerful
contemporary artists

11. glamour for the stars
Filipino society figure, Monique Lhuillier's fame is growing
She has designed wedding dresses and red carpet gowns for the
likes of Jennifer Lopez and Gwyneth Paltrow

12. total involvement
Jay Chou is a Taiwanese-born mega-
star who has won the World Music
Award four times
What sets him apart is not the list of
brands he works for (Pepsi, Motorola,
Panasonic etc) but his commitment
He has written songs for ads, directed
commericals, and designed his own
laptop product for ASUS

13. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com