10 Trends in Asian entertainment

1. Leisure Asia:
10 Insights
into Asian entertainment

2. Asia 5
Bringing you a flavour of business
trends in Asia...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. I bet you can
Macao attracts 25 million visitors & expected 2011 gambling
revenue of $35Bn is at least 3x that of Las Vegas (Source: Straits Times)
Singapore is actively considering doubling its casinos to 4

4. a load of balls
Still popular – Japanese Pachinko parlours rake in an
incredible $300Bn!, 4x the size of the global casino market
(source: PWC)
Music, random jackpots, customisation keep players coming

5. shopping
India added 20M ft² of retail space in 2010-2011, going
from 190 to 280 Malls in the process (source CBRE).
Whilst deregulation has just been put on hold again,
Indians are shopping as never before

6. hello boys
Manga remains popular,
worth $3.6Bn in 2007
(Source: Cube)
Evolving genres include
self published Dojinshi
novels and Yaoi manga
(depicting idealised gay
relationships - but aimed
at female audience?!)
Yaoi was worth $262Mn
in 2010 (source: Yano research)

7. k-pop
The winner of MTV's European award for best worldwide
act was Bigbang from Korea
Pop culture has spead in Korea since the late 1990s and,
worldwide, 182 hallyu fanclubs attract 3.3Mn members

8. what's new?
The common greating amongst
Shanghai's young is 'what's new?'
Bars close and others launch
seemingly overnight, keeping the
night scene fresh

9. social networking
Users in Japan spend on average 2.9 hours online; in
China it's 2.7; USA 2.3 (source: Business Insider)
Facebook is gradually taking over in Asia,
but China still blocks it

10. in the picture
Instagram is a
worldwide photo
sharing phenomenon
with 2 million users
(source: Mashable)
It's very popular in
countries such as
Singapore, Philippines,
Japan and Korea

11. gaming
Whilst mobile gaming is growing, Massively Multiplayer
Online Role-Playing Games (MMORPG) remain huge
World of Warcraft has 5.5Mn gamers in the East;
only 4.5Mn in the West. Overall, gaming was worth
$5Bn in Asia in 2009 vs $3.8Bn in USA (source: MMO Hut)
Cheap & engaging, Chinese govt. runs anti-addiction campaigns

12. When leisure is
work
Quote from a Western businessman in Shanghai:
“I'm selling my liver to open up hotels”
Getting down to business in China can take 6 months of
socialising in order to establish the relationship (hic)

13. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com