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                             Draft	
  Brief	
  for	
  Playing	
  Out	
  /	
  Good	
  for	
  Nothing	
  
	
  
Brief	
  intro	
  to	
  ‘Playing	
  Out’	
  –	
  what	
  are	
  we	
  about?	
  
	
  
http://playingout.net/	
  
	
  
Our	
  vision:	
  Children	
  across	
  the	
  UK	
  are	
  able	
  to	
  play	
  out	
  freely	
  and	
  safely	
  on	
  the	
  
streets	
  where	
  they	
  live.	
  
	
  
We	
  do	
  this	
  by	
  
	
  
• Communicating	
  the	
  importance	
  of	
  street	
  play	
  widely	
  to	
  influence	
  cultural	
  
                 attitudes	
  and	
  behaviour	
  
• Being	
  a	
  source	
  of	
  experience-­‐based,	
  accessible/friendly,	
  high	
  quality	
  guidance	
  
                 and	
  advice	
  .	
  Currently,	
  our	
  work	
  is	
  centred	
  on	
  ‘rolling	
  out’	
  a	
  tested	
  model	
  of	
  
                 playing	
  out	
  sessions;	
  short,	
  afterschool	
  road	
  closures	
  that	
  follow	
  a	
  fairly	
  
                 formal	
  procedure.	
  	
  There	
  may	
  be	
  future	
  models.	
  	
  
• Embracing	
  and	
  communicating	
  the	
  necessity	
  of	
  Free	
  Play	
  (unstructured,	
  semi-­‐	
  
                 or	
  un-­‐supervised,	
  children	
  just	
  doing	
  their	
  own	
  thing)	
  
• Building	
  and	
  modeling	
  an	
  attitude	
  of	
  neighbourliness	
  .	
  Sharing	
  strategies	
  for	
  
                 developing	
  neighbour	
  relationships,	
  growing	
  community.	
  
• Enabling	
  and	
  inspiring	
  resident-­led	
  action	
  	
  
• Building	
  a	
  (UK/worldwide)	
  grassroots	
  movement	
  in	
  support	
  of	
  children’s	
  
                 greater	
  freedom	
  to	
  play	
  out	
  
• Working	
  with	
  policy-­‐makers	
  in	
  Transport,	
  Health,	
  Community,	
  Young	
  People	
  
                 and	
  more	
  to	
  embed	
  all	
  of	
  the	
  above.	
  
	
  
	
  
Here are three areas of work that have been on our to do list for
some time. They are listed in order of priority. 	
  	
  
	
  
	
  
The	
  Network:	
  	
  	
  
	
  
Aim:	
  	
  	
  
Rationalise	
  existing	
  online	
  media	
  and	
  create	
  new	
  components	
  for	
  network	
  
communications	
  to	
  include:	
  
	
  
• Mailing	
  list	
  /	
  subscribers	
  network	
  	
  (we	
  would	
  ask	
  all	
  Facebook	
  members	
  and	
  
                  existing	
  email	
  contacts	
  to	
  join	
  (approx.	
  500	
  to	
  date)?)	
  Streamline	
  current	
  
                  ‘contact	
  us’	
  page	
  on	
  website	
  –	
  take	
  away	
  form(?)	
  and	
  have	
  Mailchimp	
  and	
  
 
                                                    	
  
            network/Facebook	
  sign-­‐up	
  instead,	
  with	
  simple	
  email	
  address	
  (and	
  phone)	
  
            contact	
  details.	
  
	
  
•      Blog	
  	
  (ideally	
  embedded	
  within	
  website)	
  and	
  syndicated	
  to	
  Facebook	
  (group	
  or	
  
          page?),	
  mailing	
  list	
  and	
  twitter.	
  	
  Keep	
  archival	
  categories	
  really	
  simple.	
  	
  	
  
	
  
•      Simple	
  discussion	
  Forum:	
  	
  Q.	
  What	
  are	
  the	
  implications	
  of	
  this	
  re:	
  moderators—
          what	
  kind	
  of	
  time	
  does	
  this	
  involve?	
  	
  	
  (SECURITY	
  is	
  paramount,	
  possible	
  
          mapping	
  system	
  so	
  that	
  interested	
  members	
  can	
  locate	
  others	
  in	
  their	
  area.	
  	
  
          If	
  mapping	
  poses	
  security	
  risk,	
  then	
  don’t	
  do	
  it).	
  	
  Simplicity	
  is	
  key	
  here.	
  	
  Must	
  
          be	
  super	
  easy	
  to	
  use	
  and	
  have	
  explicit,	
  easy	
  to	
  follow	
  instructions.	
  Map	
  or	
  
          other	
  element	
  to	
  include	
  local	
  info	
  by	
  area	
  (council	
  and	
  other	
  
          contacts/policy	
  etc.).	
  	
  Low	
  maintenance	
  would	
  be	
  ideal.	
  	
  Wiki-­‐type,	
  crowd	
  
          sourced	
  ethos?	
  	
  How	
  do	
  you	
  maintain	
  quality,	
  reduce	
  mis-­‐information?)	
  
	
  
•      Contact	
  and	
  Email	
  Newsletter:	
  	
  design	
  Mailchimp	
  template	
  that	
  is	
  in	
  keeping	
  
          with	
  the	
  website	
  aesthetic	
  and	
  ‘branding’…	
  
	
  
	
  
	
  
Guidance	
  Materials:	
  
	
  
Aim:	
  	
  to	
  improve	
  guidance	
  materials	
  and	
  increase	
  accessibility/ease	
  of	
  use	
  for	
  
different	
  learning	
  types.	
  Using	
  the	
  content	
  of	
  existing	
  guidance	
  manual	
  and	
  other	
  
materials,	
  create	
  alternative	
  modes	
  of	
  access.	
  
	
  
• Guidance	
  videos:	
  	
  Break	
  manual	
  into	
  series	
  of	
  short	
  instructive	
  videos.	
  	
  Create	
  
             shooting	
  scripts/storyboard	
  for	
  these	
  that	
  have	
  a	
  personal,	
  warm	
  humour,	
  
             include	
  both	
  direct	
  address	
  to	
  camera	
  and	
  street-­‐level	
  scenarios.	
  	
  	
  
	
  
• Email	
  guidance	
  sequence:	
  	
  Break	
  manual	
  down	
  into	
  an	
  email	
  sequence	
  that	
  
             members	
  can	
  subscribe	
  to	
  and	
  be	
  ‘fed’	
  at	
  correct	
  intervals	
  throughout	
  their	
  
             planning.	
  	
  	
  
	
  
• New	
  general	
  Playing	
  Out	
  leaflet:	
  	
  to	
  include	
  four	
  simple	
  steps?	
  	
  Needs	
  more	
  
             consideration	
  and	
  clarity	
  of	
  intent.	
  (Aimed	
  at	
  potential	
  organisers	
  and/or	
  
             general	
  public?)	
  
	
  
• Email	
  ongoing	
  motivation	
  series:	
  	
  For	
  folks	
  who	
  are	
  already	
  doing	
  TPSO	
  but	
  
             might	
  need	
  a	
  little	
  nudge	
  from	
  time	
  to	
  time?	
  	
  Content	
  would	
  need	
  writing	
  but	
  
             mechanism	
  could	
  be	
  created?	
  	
  (low	
  priority)	
  
 
                                                                        	
  
	
  
•      Email	
  guidance	
  /motivation	
  sequence:	
  “Easy	
  and	
  Effortless	
  things”	
  	
  (low	
  
         priority)	
  
	
  
	
  
	
  
The	
  Shop	
  (pop-­up	
  and	
  online):	
  
	
  
Aim:	
  	
  To	
  advance	
  envisioning,	
  planning,	
  thinking	
  and	
  design	
  towards	
  a	
  pop-­‐up	
  style	
  
shop	
  and	
  online	
  shop.	
  	
  Feasibility?	
  
	
  
	
  
• Online	
  shop:	
  	
  Simple,	
  limited	
  stock?	
  	
  To	
  include	
  books	
  that	
  align	
  with	
  the	
  free	
  
             play	
  and	
  neighbour/community	
  building	
  ethos,	
  Road	
  Closure	
  Kit,	
  simple,	
  
             inexpensive	
  but	
  high	
  quality	
  street	
  play	
  (and	
  street	
  reclaiming?)	
  related	
  bits	
  
             chalk,	
  skipping	
  rope,	
  T-­‐shirts.	
  	
  Other?	
  
	
  
• Pop-­up	
  Shop:	
  	
  Same	
  as	
  above	
  only	
  including,	
  in-­‐person	
  advice	
  line,	
  
             refreshments?	
  Talks,	
  debates,	
  participatory	
  events,	
  workshops,	
  etc…	
  on	
  
             related	
  themes,	
  Gallery?	
  
	
  
	
  
	
  
	
  
General	
  questions	
  and	
  considerations:	
  	
  	
  
	
  
Which	
  Facebook	
  link	
  do	
  we	
  keep?	
  	
  Page	
  or	
  group	
  or	
  both?	
  	
  I	
  think	
  page,	
  and	
  the	
  
forum	
  takes	
  over	
  for	
  the	
  group?	
  	
  (AF	
  -­‐	
  yes	
  and	
  that	
  means	
  we	
  can	
  push	
  the	
  ‘liking’	
  a	
  
bit	
  more,	
  so	
  page	
  becomes	
  more	
  of	
  a	
  public	
  face/outlet)	
  
	
  
Aesthetic	
  and	
  language	
  for	
  all	
  please	
  keep	
  simple	
  and	
  personal	
  with	
  very	
  low-­‐key	
  
branding.	
  	
  Maintain	
  chalk-­‐on-­‐pavement	
  aesthetic.	
  	
  	
  Materials	
  must	
  not	
  be	
  slick	
  or	
  
corporate!	
  	
  ‘Neighbourly’	
  tone	
  is	
  vital.	
  Respect	
  and	
  gentle	
  humour.	
  
	
  
Integrity,	
  safety	
  and	
  child	
  protection	
  are	
  big	
  considerations.	
  	
  We	
  cannot	
  put	
  
information	
  /materials	
  out	
  that	
  has	
  not	
  been	
  risk/benefit	
  assessed	
  and	
  trialed	
  
personally	
  by	
  us.	
  	
  	
  
	
  
	
  

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Gfn bristol playing out brief

  • 1.     Draft  Brief  for  Playing  Out  /  Good  for  Nothing     Brief  intro  to  ‘Playing  Out’  –  what  are  we  about?     http://playingout.net/     Our  vision:  Children  across  the  UK  are  able  to  play  out  freely  and  safely  on  the   streets  where  they  live.     We  do  this  by     • Communicating  the  importance  of  street  play  widely  to  influence  cultural   attitudes  and  behaviour   • Being  a  source  of  experience-­‐based,  accessible/friendly,  high  quality  guidance   and  advice  .  Currently,  our  work  is  centred  on  ‘rolling  out’  a  tested  model  of   playing  out  sessions;  short,  afterschool  road  closures  that  follow  a  fairly   formal  procedure.    There  may  be  future  models.     • Embracing  and  communicating  the  necessity  of  Free  Play  (unstructured,  semi-­‐   or  un-­‐supervised,  children  just  doing  their  own  thing)   • Building  and  modeling  an  attitude  of  neighbourliness  .  Sharing  strategies  for   developing  neighbour  relationships,  growing  community.   • Enabling  and  inspiring  resident-­led  action     • Building  a  (UK/worldwide)  grassroots  movement  in  support  of  children’s   greater  freedom  to  play  out   • Working  with  policy-­‐makers  in  Transport,  Health,  Community,  Young  People   and  more  to  embed  all  of  the  above.       Here are three areas of work that have been on our to do list for some time. They are listed in order of priority.         The  Network:         Aim:       Rationalise  existing  online  media  and  create  new  components  for  network   communications  to  include:     • Mailing  list  /  subscribers  network    (we  would  ask  all  Facebook  members  and   existing  email  contacts  to  join  (approx.  500  to  date)?)  Streamline  current   ‘contact  us’  page  on  website  –  take  away  form(?)  and  have  Mailchimp  and  
  • 2.     network/Facebook  sign-­‐up  instead,  with  simple  email  address  (and  phone)   contact  details.     • Blog    (ideally  embedded  within  website)  and  syndicated  to  Facebook  (group  or   page?),  mailing  list  and  twitter.    Keep  archival  categories  really  simple.         • Simple  discussion  Forum:    Q.  What  are  the  implications  of  this  re:  moderators— what  kind  of  time  does  this  involve?      (SECURITY  is  paramount,  possible   mapping  system  so  that  interested  members  can  locate  others  in  their  area.     If  mapping  poses  security  risk,  then  don’t  do  it).    Simplicity  is  key  here.    Must   be  super  easy  to  use  and  have  explicit,  easy  to  follow  instructions.  Map  or   other  element  to  include  local  info  by  area  (council  and  other   contacts/policy  etc.).    Low  maintenance  would  be  ideal.    Wiki-­‐type,  crowd   sourced  ethos?    How  do  you  maintain  quality,  reduce  mis-­‐information?)     • Contact  and  Email  Newsletter:    design  Mailchimp  template  that  is  in  keeping   with  the  website  aesthetic  and  ‘branding’…         Guidance  Materials:     Aim:    to  improve  guidance  materials  and  increase  accessibility/ease  of  use  for   different  learning  types.  Using  the  content  of  existing  guidance  manual  and  other   materials,  create  alternative  modes  of  access.     • Guidance  videos:    Break  manual  into  series  of  short  instructive  videos.    Create   shooting  scripts/storyboard  for  these  that  have  a  personal,  warm  humour,   include  both  direct  address  to  camera  and  street-­‐level  scenarios.         • Email  guidance  sequence:    Break  manual  down  into  an  email  sequence  that   members  can  subscribe  to  and  be  ‘fed’  at  correct  intervals  throughout  their   planning.         • New  general  Playing  Out  leaflet:    to  include  four  simple  steps?    Needs  more   consideration  and  clarity  of  intent.  (Aimed  at  potential  organisers  and/or   general  public?)     • Email  ongoing  motivation  series:    For  folks  who  are  already  doing  TPSO  but   might  need  a  little  nudge  from  time  to  time?    Content  would  need  writing  but   mechanism  could  be  created?    (low  priority)  
  • 3.       • Email  guidance  /motivation  sequence:  “Easy  and  Effortless  things”    (low   priority)         The  Shop  (pop-­up  and  online):     Aim:    To  advance  envisioning,  planning,  thinking  and  design  towards  a  pop-­‐up  style   shop  and  online  shop.    Feasibility?       • Online  shop:    Simple,  limited  stock?    To  include  books  that  align  with  the  free   play  and  neighbour/community  building  ethos,  Road  Closure  Kit,  simple,   inexpensive  but  high  quality  street  play  (and  street  reclaiming?)  related  bits   chalk,  skipping  rope,  T-­‐shirts.    Other?     • Pop-­up  Shop:    Same  as  above  only  including,  in-­‐person  advice  line,   refreshments?  Talks,  debates,  participatory  events,  workshops,  etc…  on   related  themes,  Gallery?           General  questions  and  considerations:         Which  Facebook  link  do  we  keep?    Page  or  group  or  both?    I  think  page,  and  the   forum  takes  over  for  the  group?    (AF  -­‐  yes  and  that  means  we  can  push  the  ‘liking’  a   bit  more,  so  page  becomes  more  of  a  public  face/outlet)     Aesthetic  and  language  for  all  please  keep  simple  and  personal  with  very  low-­‐key   branding.    Maintain  chalk-­‐on-­‐pavement  aesthetic.      Materials  must  not  be  slick  or   corporate!    ‘Neighbourly’  tone  is  vital.  Respect  and  gentle  humour.     Integrity,  safety  and  child  protection  are  big  considerations.    We  cannot  put   information  /materials  out  that  has  not  been  risk/benefit  assessed  and  trialed   personally  by  us.