The document discusses the format and design of digipaks. It explains that digipaks fold into a square case and can have various panel configurations. The front panel is the main promotional piece, typically featuring an eye-catching picture and the song or album title. The back panel is also used for promotion. The inside contains the plastic CD holder and additional information about the artist and album. The example digipak discussed uses a candy theme and images of the artist Katy Perry, both naked and clothed, to promote her album throughout the packaging in an attention-grabbing way.

1. Format of Digipak’s
FOLDS
• Digipaks are designed to fold into a square case, however, there can be
many different ways in which they can have different panels and then
result into the square digipak.
FRONT
• Main promoter of the Digipak; draws customers in.
• Tends to have an eye catching picture on them
• The song or album title is also usually found on the front panel
BACK
• Is also another main promoter of the CD
INSIDE
• You will find the plastic holder for the actual CD.
• Typically more information.

2. Image of the artist, Katy
Perry, on the front of
the digipak. Main
promoter of the album
is the artist; Katy is
classed as a ‘sex symbol’
which is played upon via
the photo which shows
her lying naked but
covered up with
candyfloss.
The middle section of the
digipack shows the credits to
the producers and writers who
have helped Katy with this
album. There is also the album
track listing so that the
consumer knows what songs
are on the album. The candy
floss theme has been continued
throughout as the dominant
background. There is also
information about Katy’s social
media and record label.
Parental advisory for explicit content warning has been included on
the bottom right of the front of the Digipack. As it is on the front it
means that anyone buying the album will immediately know that
strong language is included in this album.
The back of the digipak is
again a main promoter of
the song and the artist,
and consequently an
image of Katy has been
used on the back cover.
The image is of Katy lying
on this candyfloss and it is
very obvious that she is
naked, however, the
candyfloss and close up of
her face stops too much
exposure for a CD cover.
Inside the actual case is a plastic casing which contains two CDS- and even the CD casing
follows the theme of sweets/candy which is what the style of the digipack is. There is also an
image of Katy which is included within the insert of the Digipak.