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TENDINTE IN
SOCIAL MEDIA
SOCIAL MEDIA SNOW CAMP 2015
CRISTIAN MANAFU
Consultant @ The Connector Agency
Vodafone, BCR, Procter & Gamble, Petrom, Ursus,
Mindshare, UK Embassy, The Group, European
Commission, DC Communication, GMP PR, Gazeta
Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D
Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola
HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store,
US Embassy, McDonald’s…
IN PROGRAM
•  Blogging
•  Social Networks
•  Mobile Apps
•  Dark Social
•  Video
BLOGGING
58%dintre utilizatorii de Internet romani, cu
varsta de peste 16 ani, citesc bloguri
•
Biz Social Media Snow Camp 2015 - Cristian Manafu
CUM ALEGEM BLOGGERII
•  Reputation
•  Relevancy
•  Real (Authenticity)
•  Reach (Platforms)
•  Response (Engagement)
•  Reliability (Ethic, Quality)
•  Rate
7R
Recomandare 2016?
PURTATORI DE CUVANT
SOCIAL NETWORKS
RETELELE ANULUI 2016
RETELELE ANULUI 2016
1,5 milioane
Decembrie 2014
s
1,8 milioane
Noiembrie 2015
180 mii
Decembrie 2014
s
360 mii
Noiembrie 2015
•  Reclama la indemana
tuturor
•  Avantajul primului venit
•  Instant messaging
•  Blogging
•  Activitate in newsfeed
Recomandare 2016?
INSTAGRAM VIDEO
MOBILE APPLICATIONS
6,5milioane acceseaza Facebook de pe
terminale mobile•
Biz Social Media Snow Camp 2015 - Cristian Manafu
Biz Social Media Snow Camp 2015 - Cristian Manafu
24aplicatii instalate de utilizatorii de
smartphones (urban mare) •
7aplicatii accesate zilnic de utilizatorii
de smartphones (urban mare) •
Recomandare 2016?
APLICATII UTILITARE
DARK SOCIAL
“Dark Social takes place when
people copy-and-paste content or
links from a website into a private
message and selectively share it
with their connections”
DARK SOCIAL GLOBAL
23%din continutul de pe Internet
se distribuie pe Facebook•
Biz Social Media Snow Camp 2015 - Cristian Manafu
2015 ANUL MESAGERIEI
TOATA LUMEA O FACE!
•  WhatsApp
•  Facebook Messenger
•  LinkedIn
•  Instagram
•  Twitter
•  Google Plus
Biz Social Media Snow Camp 2015 - Cristian Manafu
Recomandare 2016?
CAMPANII MESSAGING
VIDEO
DE CE VIDEO?
•  Video marketing (lead-uri, conversii)
•  Video advertising (YouTube,
Facebook, Instagram)
•  Live streaming (Periscope, YouTube,
Facebook)
•  Video blogging >
TOP VIRALE ROMANIA 2015
1. Da-te-n sarbatoarea mea - Noaptea Tarziu
2. RObotzi.S04.Ep19.Truc - CreativeMonkeyzArmy
3. Call Baby! - Magicianul Robert Tudor
4. Da mama, sunt beata! / Analfabetii de pe internet -
ZMENTA Mihai
5. Barbie de Romania se straduieşte sa cante „Barbie Girl” şi
lesina pe scena! – The X Factor Romania
6. Vacanta Mare – Nora pentru Leana, 2 ore de umor 100%
romanesc - VacantaMareRo
7. Mircea saracu – Doza de Has / Mikey Hash
8. AWESOME GTA 5 STUNTS & FAILS (Funny Moments
Compilation) – redkeymon
9. PixWords 1-40 levels romana (Romanian) part 1 – Blu Cata
10. Adevar si provocare #20 – Tequila / Bianca Adam
Recomandare 2016?
VIDEO PR
URMATORUL TREND?
SOCIAL MEDIA @ WORK
MULTUMESC!
www.theconnector.ro

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Biz Social Media Snow Camp 2015 - Cristian Manafu