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Gabriel Nurhadi

What I Wish I Knew.. When I Was Knowing Social Media For The 1st Time! Social Media Management and Tips

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What I Wish I Knew..
When I Was Knowing
Social Media For The 1st Time!
By: @nando_nurhadi || nandonurhadigalaxys3@gmail.com

DARI SINI SEMUA BERAWAL
• Era Internet
• Awalnya merupakan Teknologi Militer di Amerika
• Defense Advanced Research Projects Agency (DARPA)
• UNIVERSITY OF CALIFORNIA, LA – STANFORD RESEARCH INSTITUTE (SRI)
• Advanced Research Projects Agency Network (ARPANET)
29 OKTOBER 1969

WORLD WIDE WEB
"I just had to take the hypertext idea and connect it to
the Transmission Control Protocol and domain name
system ideas and—ta-da!—the World Wide Web

World Wide Web: FIRST ONLINE ON 6 AUGUST
1991
"I just had to take the hypertext idea and connect it to
the Transmission Control Protocol and domain name
system ideas and—ta-da!—the World Wide Web

SOCIAL COMPUTING:
WHEN HUMANS USE THE WEB FOR CREATING AND
CONSUME INFORMATION AT THE SAME TIME

22 Maret 2002: John Abrams (CANADIAN)
4 Februari 2004: Mark Zuckerberg (USA)

FACEBOOK WAS SOCIAL NETWORKING SITE
WITH BETTER INTERACTIONS

How To Manage Your Social Media Account?

1st Step: Social Media Policy
1.1 Tujuan kehadiran di social media mau apa? DEFINE YOUR GOAL!

1.2 Admin and Shift!
07.00-12.00 : @FlorentinaHes
12.01-18.00 : @nando_nurhadi
18.01-23.00 : @bambiwae
Ada Admin Supervisor : Bertanggung jawab atas segala publikasi
(pimred)
Ada Assistan Admin (operasional)

1.3 Tata Bahasa
Tentukan:
A. Salam: @telkomsel => Semangat pagi! @Pasangmata: Salam
mata-mata!
B. Sapaan ke followers => @bisefisiensi = halo Efisiensi Lovers!
C. Julukkan untuk para admin => XL: XLRangers
D. Sesi tertentu untuk membuka interaksi (Tanya jawab) dengan para
follower. Misalnya: Hastag #TanyaSuperSoccer di akun
@mySuperSoccer
“KUNCI DARI INI SEMUA ADALAH : DIBIASAKAN!”

1.4 Tentukan Ground Rules! Do & Don’t
CASE STUDY:
Kasus @mahdimanshuri Eks Admin @MySuperSoccer
HINA PERSIB!

1.5 TENTUKAN TINDAKKAN YANG DIAMBIL PADA SAAT DARURAT !
LANGGAR SOCIAL MEDIA POLICY? SIAP-SIAP DIBERHENTIKAN DARI PEKERJAAN.

1.6 ANGER MANAGEMENT!
HINDARI MARAH-MARAH DI INTERNET
• KOIN UNTUK PRITA?
• #USIRFLODARIJOGJA

2nd Tips: MANAGING YOUR POST!
LAKUKAN PERENCANAAN KONTEN.
SESUAIKAN KONTEN DENGAN AUDIENS
SATU HARI SATU KONTEN (AYAT)?
2 KUNCI:
KONSISTEN & RELEVANT!

SOCIAL MEDIA REPORTS: FROM ENGAGEMENT TO
CLICKS!

3rd Tips: Build a Relationship/INTERACTIONS
• Customer Care Oriented.
• Ada yang bisa kami bantu?
• Apa pendapat kalian tentang konten X konten Y?
• 3 KATA AJAIB: MAAF, TOLONG, DAN TERIMA KASIH.
WHY?
MORE INTERACTIONS, MORE INFLUENCE! SOCIAL NETWORK!

FACEBOOK ?
(-) close platform
(-) data sensitive
(-) harus coding sendiri
Simple?
PERSONAL:
http://graphyourfriends.com/
FANPAGE Facebook INSIGHT!
http://create.visual.ly/graphic/facebook-insights
http://www.wolframalpha.com/

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Materi presentasi salman

1. What I Wish I Knew.. When I Was Knowing Social Media For The 1st Time! By: @nando_nurhadi || nandonurhadigalaxys3@gmail.com

2. DARI SINI SEMUA BERAWAL • Era Internet • Awalnya merupakan Teknologi Militer di Amerika • Defense Advanced Research Projects Agency (DARPA) • UNIVERSITY OF CALIFORNIA, LA – STANFORD RESEARCH INSTITUTE (SRI) • Advanced Research Projects Agency Network (ARPANET) 29 OKTOBER 1969

3. WORLD WIDE WEB "I just had to take the hypertext idea and connect it to the Transmission Control Protocol and domain name system ideas and—ta-da!—the World Wide Web

4. World Wide Web: FIRST ONLINE ON 6 AUGUST 1991 "I just had to take the hypertext idea and connect it to the Transmission Control Protocol and domain name system ideas and—ta-da!—the World Wide Web

5. Perkembangan Pengguna Internet

6. SOCIAL COMPUTING: WHEN HUMANS USE THE WEB FOR CREATING AND CONSUME INFORMATION AT THE SAME TIME

7. 22 Maret 2002: John Abrams (CANADIAN) 4 Februari 2004: Mark Zuckerberg (USA)

8. FACEBOOK WAS SOCIAL NETWORKING SITE WITH BETTER INTERACTIONS

9. EVERYBODY HAS THEIR OWN MEDIA

10. MacamMedia Sosial

11. How To Manage Your Social Media Account?

12. 1st Step: Social Media Policy 1.1 Tujuan kehadiran di social media mau apa? DEFINE YOUR GOAL!

13. 1.2 Admin and Shift! 07.00-12.00 : @FlorentinaHes 12.01-18.00 : @nando_nurhadi 18.01-23.00 : @bambiwae Ada Admin Supervisor : Bertanggung jawab atas segala publikasi (pimred) Ada Assistan Admin (operasional)

14.

15. 1.3 Tata Bahasa Tentukan: A. Salam: @telkomsel => Semangat pagi! @Pasangmata: Salam mata-mata! B. Sapaan ke followers => @bisefisiensi = halo Efisiensi Lovers! C. Julukkan untuk para admin => XL: XLRangers D. Sesi tertentu untuk membuka interaksi (Tanya jawab) dengan para follower. Misalnya: Hastag #TanyaSuperSoccer di akun @mySuperSoccer “KUNCI DARI INI SEMUA ADALAH : DIBIASAKAN!”

16. 1.4 Tentukan Ground Rules! Do & Don’t CASE STUDY: Kasus @mahdimanshuri Eks Admin @MySuperSoccer HINA PERSIB!

17. 1.5 TENTUKAN TINDAKKAN YANG DIAMBIL PADA SAAT DARURAT ! LANGGAR SOCIAL MEDIA POLICY? SIAP-SIAP DIBERHENTIKAN DARI PEKERJAAN.

18. 1.6 ANGER MANAGEMENT! HINDARI MARAH-MARAH DI INTERNET • KOIN UNTUK PRITA? • #USIRFLODARIJOGJA

19. 2nd Tips: MANAGING YOUR POST! LAKUKAN PERENCANAAN KONTEN. SESUAIKAN KONTEN DENGAN AUDIENS SATU HARI SATU KONTEN (AYAT)? 2 KUNCI: KONSISTEN & RELEVANT!

20. KNOWING YOUR PEAK TIME!

21. PowerPost: Posting + Peak Time

22. SOCMED MANAGEMENT TOOLS

23. MENGELOLA MENTIONS VIA SOCIAL MENTIONS

24. SOCIAL MEDIA REPORTS: FROM ENGAGEMENT TO CLICKS!

25. 3rd Tips: Build a Relationship/INTERACTIONS • Customer Care Oriented. • Ada yang bisa kami bantu? • Apa pendapat kalian tentang konten X konten Y? • 3 KATA AJAIB: MAAF, TOLONG, DAN TERIMA KASIH. WHY? MORE INTERACTIONS, MORE INFLUENCE! SOCIAL NETWORK!

26.

27. MAKE IT SIMPLE WITH KLOUT SCORE!

28. FACEBOOK ? (-) close platform (-) data sensitive (-) harus coding sendiri Simple? PERSONAL: http://graphyourfriends.com/ FANPAGE Facebook INSIGHT! http://create.visual.ly/graphic/facebook-insights http://www.wolframalpha.com/

29. My Facebook Stats!

30.

31. RAWAT LANDING PAGEMU!

32.

33. SEKIAN DAN TERIMA KASIH

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