The document discusses different digital marketing campaigns by the University of Phoenix targeting various audiences. It analyzes banners run on websites like TMZ, USA Today, and GQ, as well as their accompanying landing pages. The banners range from simple designs highlighting the university's programs to ads partnering with publications to encourage public discussion. The website and most landing pages provide clean, basic information about the university and its programs, though one partner landing page directs users to content on the publisher's site instead.

1. UNIVERSITY OF PHOENIX Analysis of a digital campaign. Strategy, media and placement. December, 2010 Gaby Escobar

2. UNIVERSITY OF PHOENIX WEBSITE: WWW.PHOENIX.EDU

3. UNIVERSITY OF PHOENIX WEBSITE: WWW.PHOENIX.EDU

4. UNIVERSITY OF PHOENIX WEBSITE: WWW.PHOENIX.EDU

6. UNIVERSITY OF PHOENIX (#1) TMZ

7. UNIVERSITY OF PHOENIX (#1) LANDING PAGE 1

8. UNIVERSITY OF PHOENIX USA TODAY

9. UNIVERSITY OF PHOENIX (#2) USA TODAY

10. UNIVERSITY OF PHOENIX (#2) LANDING PAGE 2

12. UNIVERSITY OF PHOENIX (#3) GQ

13. UNIVERSITY OF PHOENIX (#3) DETAILS

14. UNIVERSITY OF PHOENIX DETAILS

15. UNIVERSITY OF PHOENIX (#3) LANDING PAGE 3

17. UNIVERSITY OF PHOENIX

18. DEGREE VERSION AS FOUND ON TMZ AND USA TODAY

19. DEGREE VERSION LANDING PAGE