Presentation given at UX Camp London summarising some of the key themes of the 2010 South By Southwest Interactive conference .

1. SXSW 2010

2. Who am I?
• User Experience
Architect at LBi
• gaijinstu@gmail.com
• @gaijinstu

3. AUSTIN?

4. WHAT DID I LEARN
ABOUT TEXAS?

9. Austin Convention Centre

10. It’s not a conference
It’s 3 conferences

11. MUSIC

12. FILM

13. INTERACTIVE

16. 15,000 attendees

18. 41 sessions
running concurrently

19. HOT TOPICS

20. NEXT GENERATION INTERFACES
Razorfone

21. CONTENT STRATEGY
• Assess
the quality, structure
and ownership of your
content.
• All
content should meet
business needs.
• “Contentis the reason that
people go to your site”

22. GAME DESIGN IN UX
“It’s not about you falling in love with a Peter
character, it’s about enabling the character Molyneux
to fall in love with you”

23. PERSUASIVE DESIGN

24. PERSUASIVE DESIGN
• Figure out what your “a ha” moment is
• The point where users really understand your product.
• Get users there as quickly as possible.
• Get users engaged quickly, e.g. Geni.com
• New users are only new once. Use A/B testing.

25. INFOGRAPHICS

26. INFOGRAPHICS
“We still print a paper everyday. It’s a version of
the website printed on paper.”
Shan Thomas, NY Times

27. CLAY SHIRKY
• “New opportunities in public sharing”
•3 modes of sharing
• Goods, e.g. store bought CD
• Services e.g. mix tape
• Information e.g. downloaded album
• Disallowingsharing is spiteful -
prevents a civic good

29. SOCIAL + LOCATION

30. Versus

32. “WHY WOULD I WANT
TO DO THAT?”

33. WHAT’S IT ALL ABOUT?
• Be aware of where your
friends are
• Earn
badges/become a
mayor
• Leave tips

35. BIG IN AUSTIN

36. BIG IN REDMOND

37. 3 COMPONENTS
TO LOCATION BASED SERVICES
• Latitude and longitude
• Contextual (what’s around you)
• Presentation

38. SOCIAL + LOCATION
• Why have location based services taken off?
1. Ubiquity of smartphones
2. A more sharing culture than ever before
• The check-in phenomena has brought context
• “All software will eventually grow to include location”

39. FOURSQUARE PRINCIPLE
“To be good at life”

40. LOCATION IS A GAME
“Take some central enjoyable activity and wrap it
in some rules or give it some formal structure to
provide more meaning”

41. WAZE

42. STICKYBITS

43. LOCATION BEING GAMED

44. PLEASEROBME.COM

45. WHERETHELADIES.AT

46. WHAT’S NEXT?

47. AUGMENTED REALITY

48. GOING BEYOND X & Y

49. GOING BEYOND X, Y & Z

50. GEOFENCING

51. MAPPING INDOORS

52. 3D MOBILE MAPPING
• UpNext: “The future of mobile
maps”

53. THANKS