9781423903055 ppt ch03

Electronic Commerce Eighth Edition Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence

Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Web Catalog Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Electronic Commerce, Eighth Edition

Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Digital Content Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Subscription Mixed Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Subscription Mixed Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Transaction Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Service Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Fee-for-Service Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Revenue Models in Transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Subscription to Advertising-Supported Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported to Advertising-Subscription Mixed Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported to Fee-for-Services Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Advertising-Supported to Subscription Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Multiple Transitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Revenue Strategy Issues ,[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Channel Conflict and Cannibalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Strategic Alliances and Channel Distribution Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Mobile Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Creating an Effective Web Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Identifying Web Presence Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Identifying Web Presence Goals (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Achieving Web Presence Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Achieving Web Presence Goals (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Achieving Web Presence Goals (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Web Site Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

How the Web Is Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Meeting the Needs of Web Site Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Meeting the Needs of Web Site Visitors (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Meeting the Needs of Web Site Visitors (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Trust and Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Rating Electronic Commerce Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Rating Electronic Commerce Web Site (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Rating Electronic Commerce Web Site (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Connecting with Customers ,[object Object],[object Object],Electronic Commerce, Eighth Edition

Connecting with Customers (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

9781423903055 ppt ch03

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