2. Webinar Slides and Recording FAQ: Will these slides and recording be made available after the webinar? YES
3. About WSI Provide advanced digital marketing solutions Business of all sizes and industries Our goal is to help businesses: Elevate their online brand reputation Generate more leads through the Internet Tap into new revenue opportunities Take their profit potentials to higher levels World’s largest network of Internet Consultants Service more than 80 countries internationally Corporate head office in Toronto, Canada
9. Benoît Gaillard - WSI Business Performance ‘Customers don’t buy strategies, but companies don’t sell without one’ 1st WSI DM Franchise in Switzerland 14y Marketing at Procter & Gamble Ex-Directeur Marketing Global NESTEA JV betweeenCoca-ColaandNestlé Plan marketingpour de grandesmarquesPantene, Head&Shoulders, Pringles, NESTEA Experts WSI On-goingtraining WSI certifiedProductioncenters Ing. Dipl. EPFL Prochede vous
10. What this Webinar will Cover Context for change: The Digitization of Business Internet Technology Timeline Moving Offline to Online Surf, Search and Social The Digital Era: Switzerland Market Indicators Solutions: Digital Marketing Overview System Digital Marketing System Digital Marketing Elements How to manage successful change Appreciative Inquiry
17. Internet Technology Generations Social Search Interactivity with Devices Digital Surf Digital Consumer Connecting and Conversation Web 2.0 Searching for Information Web 1.0 Consumer 2.0 Consumer 1.0
18. All Media is Being Digitized Digitization n., the transformation of data from online (physical) to online (digital) - Reach Local
21. 83% plan to buy onlineSwitzerland ecommerce growing faster than Europe
22. The New Digital Consumer Users get what they need when they need and where they need it, no matter what. On demand video DVRs Amazon, Ebay and Shopzilla Netflix, Blockbuster.com iTunes … and they tell you and other about it Sharing using email, social networks, writing blogs or uploading videos Product evaluations and user comments
26. Ideal for: Businesses with products/services that consumers know they need, so they are actively searching for a local provider (i.e. businesses that fulfill a need or want that people type into a search engine).
30. Ideal for: Businesses that need a more cost-effective form of brand advertising (i.e. businesses currently advertising on offline media like print, radio & TV).
32. Shift from Press to Online Maps, directions Weather forecast Holiday/travel Recipe Health information Lifestyle Financial information Fashion Expertise
33.
34. Ideal for: Businesses with consumers that have a high emotional or financial investment in the purchase (i.e. businesses that consumers “check out” before purchasing or rely on referrals).
40. Digital Marketing System Grow your business Google search results Syndicate content SMS / Mobile Marketing Social Networks Google advertising Email Optimised Landing pages Digital Mkting Strategy Workshop: ‘let‘s make choices‘ Analyse and Improve Conversion Traficciblé Strategic choices (target, positioning, competition, resources)
41. Pay Per Click – 12.2% Organic Search 74.3% Pay Per Click 13.5% Source: Enquiro & Marketingsherpa Where Do They Click?
47. Email Marketing Direct mail costs 200% more then Email Marketing (eMarketer.com) Help you to stay in regular contact with your customers Unmatched customer targeting and segmentation
48. Email Marketing Nurture prospects to customers Provide ongoing value and retain more customers Get repeat business from existing customers
50. What is an effective SEO/SMO Strategy? A strategy that will help you to…
51. SEO & Social Media Work Together Adding pages of content as an SEO strategy can be substantially enhanced by SMO Social Media is the new way take your SEO strategy to the level Social Media increases the number of high quality linksand targeted traffic And I’m Social Media. Hello. I’m SEO.
52. Social Media Metaphor of buffet: Fresh content Credibility of link (facebook page rank 9) Search becoming social +1
53. Determine Your ROI Web Analytics = Measurement = Accountability & Continuous Improvement Measure and track DMS performances Increase your website conversions Measure your marketing initiatives (Adword, SEO, Email, offline) Determine your ROI Do you know what your Internet business ROI is?
54. Follow the System! Grow your business Google search results Syndicate content SMS / Mobile Marketing Social Networks Google advertising Email Optimised Landing pages Digital Mkting Strategy Workshop: ‘let‘s make choices‘ Analyse and Improve Conversion Traficciblé Strategic choices (target, positioning, competition, resources)
55. It’s About Making More Money… We can show you from our experience how to unlock the true potential of your website and uncover hidden profits for your business. Visit: WSIWisdomBook.com
57. Upcoming Webinar WEBINAR # 2: ONLINE ADVERTISING Building Targeted Traffic –Turning Your Visitors into Customers Date: [Insert date – Day of week, number, year] Time: [Insert time with time zone] [INSERT MONTH] [DATE]
So based on the eye tracking study we can see where most people clickThe top sponsored links get around 12% of clicksThe right hand side sponsored links get around 13% of clicksWe can see that most clicks happen on the left hand side of Google’s pagePeople click here because this is where they find the information that they are looking forThis is the main reason why we recommend that a website has many web page on it so that you have the chance to introduce your brand, services, products or company to the searcherThis is a term we call “Content Marketing”
Now that we know this, how many clicks can you expect if you rank on Google’s 1st pageRead through a couple of these and point out that the number 10 position in organic search can attract over 3 %The reason that PPC position 5 & 7 are higher was really based on the B2B report and it is assumed that these positions got a better click through rate because of compelling adcopy. The better your meta titles & descriptions are, the more chance you have of getting the click against your competitor’s poor descriptionThis information also shows that it is not necessary to be in the top 3 to get clicks to your websiteThat can be expensive and take a considerable amount of time & in the end one may not get a return on investmentThe way we work at WSI is to determine how much more business you need and then to try and get you the necessary amount of leads to get the best return on your online spendWe do this by measuring business goals that you wish to achieveI will show you some actual examples as we go through some of my client’s actual reports