The document discusses a brand's fan page on social media. It encourages peer-to-peer interaction through user-generated content and multiple tabs for third-party features. The brand is able to articulate its values through the overview and mission statement. Promotions are quick and easy to claim, following the 10 second rule, and gifts are sentimental and relevant. However, the lack of photos and repetitive wall feed make the page less engaging.

1. No fan gate
User generated
content
encourages peer
to peer
interaction
Multiple Tabs –
third party
features

2. Search by location
Providing regional
locations encourages
transaction
Each location has its
own page for further
customer engagement

3. Brand able to articulate
its business practices and
values through the
company overview and
mission statement

4. User generated
content – social
promotion through
friend activity

5. Promotion is quick and
easy - 10 second rule
Gift is sentimental and
relevant

6. Call to action
Quick, easy and
observes the 10
second rule
Cross promotion

7. Lack of photos
shows inattention
Presence
spread across
several pages
Wall feed populated by
brand activity rather
than customer activity

8. Likes spread
across 5 pages
Wall feed
populated by a
mix of brand
and customer
activity

9. Lack of photos
shows inattention
Repetitive wall
feed is un-
engaging for both
current and
potential fans

10. Brand able to
articulate its business
practices and values
through the
description

11. Deals are
simple and easy
to claim – 10
second rule

12. Call to action -
reservations enable
transactions