Project for media design concept

2. WHY SOCIAL MEDIA ?
• It’s not an expensive tool to use, when wanting to know what the
consumer wants or what they think about a product.
• A great way to advertise the company’s services and spread word of
mouth.
• If you are looking for ways to expand the company and are in need of
new employees .
• If you go about a strategic social media advertisement it is proven to
help engage more consumer sales, customer report, and a great out
look for the company.

3. QUICK FACTS ABOUT THE EMERGENCE OF
SOCIAL MEDIA IN THE CORPORATE WORLD
1. 94% of all businesses with a marketing department used social media
as part of their marketing platform
2. 60% of marketers spend a whole work day dedicated to the social
media aspect and upkeep
3. 85% of all companies who have a dedicated social media platform
notices an increase in market exposer
4. 58% of businesses that have used social media over a 3 year period
notice an increase in sales

4. CURRENT SOCIAL MEDIA LANDSCAPE IN THE IT
INDUSTRY
• Twitter is a big media site that has constant “tweets” about new videos
that feature products or services and is also a big are for people to
communicate amongst another to keep information passed between
individuals.
• Linkedln contains company profiles that can be easily viewed by any
individual with plenty of free opportunities, but some profiles can be
paid for and sponsored.
• Google+ is a very rich platform, where a web page has a huge amount
of exposer, with the constant searching of that said topic. It wouldn’t be
a great customer service tool, but still great way to get the company
name out circulating.
• Facebook is where you can comment, share, and view different ads or
postings from companies. The more that the topic is brought up in
Facebook the more views it can get in google.

5. OPPORTUNITIES AND BENEFITS FOR SOUTHERN
TECHNOLOGIES
• Some opportunities could be to further progress in the company, salary
raise, and health from and employment stances.
• The benefit for Southern Technologies would be generated by the
amount of exposer that is getting received, the higher the exposer the
better the company is going to do.
• Generate a membership to increase the flow of consumers view the ads
that are being displayed over the social media networks.

6. CONCLUSION
With the use of social media marketing, the potential for farthing the
company's can be unlimited. Its just the matter of how much time and
effort is willing to get put into the said advertisement. The more
searches that are made about the company through google+, Facebook,
and others will increase the odds of a successful exposer to your
company, the sky would be the limit.

7. WORKS CITED
“Adobe Digital Index: Q4 2013 Social Intelligence Report,” Adobe Systems
Incorporated, 2014.
“As Instagram Rolls Out Ad Platform, Brands Are Seeing Record
Engagement,” Simply Measured, Oct. 29, 2013. URL:
“B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North
America,” Content Marketing Institute and MarketingProfs, October,
2013.
“Facebook Zero: Considering Life After the Demise of Organic Reach,”
Manson, Marshall, social@Ogilvy, March 5, 2014.
“CMO by Adobe, Friday, April 10, 2015,