1. Boosting Your On-Line Personal & Professional Brand
to Get What You Want

2. Linkedin: An Every Day Resource

3. Public Relations Planning 101
“Using effective communication to influence behavior”
•Objective(s): Personal and professional goals
•Target Audience(s): Hit list of 10 people you want to/need to know
•Key Messages: How will you differentiate yourself?
•Initiatives with Timeline of Activity: Four efforts/year both
personally and professionally
•Measurement: What does success look like?

5. Five-year Life Plan
Plan Your Work, Work Your Plan

6. A Few Ways to Impress the Boss by Using Social Media

7. Follow Industry News with a web aggregator: Flipboard

8. Google Yourself Regularly: Set Google Alerts

9. Monitor Social Media Conversations in Your Industry and
Your Competition

10. Volunteer for Your Company’s Social Media Team

11. Social Media Miscues

12. Boss, Priest, Grandmother…

13. Beware of “citizen journalism”

14. Q&A