1. Sport Public Relations
Lecture: 2.12.12
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Media Relations & Sport
*Influence of media on sports fans:
who really cares?
-Newspaper
-TV (local, cable)
-Radio
-Internet
-Social media

4. Media Relations
1) Develop a plan and timeline
2) Cultivate your media list
3) Craft media pitches based on
news/media news
4) Hold media events

5. Media Relations Planning Outline
*Objective tied to a business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Budget
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)

6. Current Events Quiz

7. Media Pitch
1) Know the media preference to
receive news
2) Succinct, relevant, newsy
3) Correct information
4) Newsmaker availability
5) Photo/video availability
6) Contact information

8. Pitch Me
*Hall of Fame Coach Pat Summitt
available for media opportunities
before UC women’s game on Feb.
13, 6 p.m.
*Who and how are you pitching
*Relevance of news

9. Hi Bill,
I wanted to let you know that former Tennessee women’s
basketball coach Pat Summitt will attend the UC women’s
basketball game on Wednesday, Feb. 13 to watch her son
who is a Marquette assistant coach.
As you know, she is battling Alzheimer’s Disease and retired
from coaching last season. She hasn’t been back to
Cincinnati since her team lost in the Women’s Final Four
here in 1996.
Coach Summitt is available for interview Feb. 13, 6 p.m. at
Fifth Third Arena media room. Here is a link to photos of her
coaching at the Women’s Final Four in Cincinnati in 1996.
Jackie (contact information below)

10. http://vimeo.com/3390739

11. Media Relations & Sport
*Build the front page of a sports section for tomorrow’s
edition
**Five stories, visual appeal, sell copies
2) Boston Globe
3) Indianapolis Star
4) Cleveland Plain Dealer
5) Columbus Dispatch
6) USA Today
7) Washington Post
8) New York Times
9) Miami Herald

12. Next Class: 2/19
Speed Writing Night
*Sharpen your pencils