1. Media Relations in Sport Lecture: 1.17.12 University of Cincinnati By Jackie Reau

2. Assignment

3. TV Newsroom Discussion

4. Boom Goes the Dynamite http://www.youtube.com/watch?v=W45DRy7M1no Fox 19 http://www.fox19.com/category/4219/sports

5. Know Your Audience/Community Plan Assign Take Pitches Write, photograph, edit, air Get ratings Viewer comments

6. Sports Broadcast Mix Pro Team News Milestone in the Market High School News Major National Sports News

7. Class Discussion Plan Cincinnati broadcast for tomorrow: Jan. 18

8. Next Assignment Write a one-minute sportscast (minimum: three stories) for your market’s evening news (type and turn in at next class) *Headline *Lead of story with an overview *What video you would show with the story *Wrap up