Betsy Ross & Jackie Reau from Game Day Communications presented an overview on Running a Social Media Newsroom through the eyes of the Flying Pig Marathon.

1. Running a Social Media Newsroom By Jackie Reau & Betsy Ross Game Day Communications

5. Flying Pig Marathon Technology Summit

7. “ The Social Media Revolution” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Running a Social Media Newsroom

11. Flying Pig Marathon Social Media Network FlyingPigMarathon.com Facebook Fan Page Twitter: @runflyingpig YouTube: FlyingPigMarathon Cincinnati.com/Runner’s High blog Running a Social Media Newsroom

12. Running a Social Media Newsroom Drive traffic back to your website as the primary source of information and build search engine optimization

13. Running a Social Media Newsroom Flying Pig Marathon: Runner Concierge via Facebook, YouTube: Engage “fans” with resourceful content in a personalized manner

14. Running a Social Media Newsroom http://www.youtube.com/user/flyingpigmarathon#p/u/3/poJd1xGE1IU

15. Running a Social Media Newsroom With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.

21. Running a Social Media Newsroom Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.

22. Running a Social Media Newsroom What’s next: introducing the Flying Pig Marathon i-phone app and year-round mobile marketing alerts via text/SMS

23. Running a Social Media Newsroom QR Codes with resourceful content: a link to the race course video produced by media partner, WLWT-NBC.

24. Running a Social Media Newsroom The video link on YouTube.