1. Game Changers in Strategic Communications
By Jackie Reau, Game Day Communications

2. Today’s Agenda
•Introduction
•Four Game Changers
•Cocktail Napkin Challenge: Strategic Communications Style
•2013 Trends in Strategic Communications

3. Let’s stay connected after this presentation…

4. How the Next Generation Consumes Media

5. #1: Conduct a Media Consumption Study
Traditional Media
•TV, Newspaper, Magazines, Radio, internet sites
•Frequency of use (daily, monthly, etc.)
Social Media
•E-mail newsletters, Facebook, Twitter, YouTube, LinkedIn, smart phone applications
•Frequency of use, frequency in sharing/posting content (shared or original content)
Search Engine Usage
•How do they use search engines, which ones do they use,
Information on Your Industry/Company
•Intent to purchase, motivation to attend, competitive questions
Demographics
•Age, Sex, Race, Education, Zip Code/Community of Residence
Psychographics
•Based on your industry, i.e. smart phone ownership, top three hobbies

6. Snapshot of a Media Consumption Study
What Teens and (Parents) Do On-Line
•Almost all surveyed students, use their phone to text and talk, while almost half are
using it to check for news and/or email.
•A study by Pew Internet says that 85% of U.S. Internet users, aged 17, “go online to
get information about a college, university or other school in which they are thinking
about attending.”
•Forty-five (45) percent of parents report going online to get information about a
college in which their child is investigating says Pew Internet.

7. Snapshot of a Media Consumption Study
Internet Influence
•The College’s website is the most useful on-line tool according to surveyed students.
•The two most popular general college websites used among those surveyed are
Collegeboard.org (75%) and ACTstudent.org (62%)
•Ninety-two (92) percent of surveyed students use Google as their primary search
engine.

8. Facebook: The Game Changer for Making College Decisions
•While 82% of high school students surveyed for the study use Facebook, only 1.5%
use the social media platform in searching for information on a college.
•Additionally, 69 percent have “liked” a Facebook page of a product or service.

9. #2: Conduct a Content Audit:
Review the content you created over the last year using the worksheet
•Analyze Google or website analytics from 2012.
•How many blog posts did you write/share on your website?
•Did you write any case studies or white papers on your industry?
•How many e-mail blasts did you send to current clients and prospects?
•Did some content from your Facebook get shared or liked? If so, what was the content?
•Did you get re-tweeted? If so, what was the nature of the content?

10. Cross Functional Communications Plan with Editorial
Calendar Tied to Business Metrics

11. Create Consumer-Based Content to Align with the Sales Cycle

12. #3: Lead the Trend Spotting Effort in Your Organization By
Staying Informed

13. Monitor Social Media Conversations in Your Industry and
Your Competition

14. Conduct Research and Share It Socially and Company Wide

15. #4 Gamify Your Brand and Content to Engage Fans
http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620

16. Cocktail Napkin Challenge: Be a Game Changer in 2013

17. What’s Next for Social in 2013: Augmented Reality and Products
http://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded

18. What’s Next for Social in 2013: Super Interactive Catalogs
http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!

19. What’s Next for Social in 2013: Social CRM
The State of Social Media Marketing, September 2012

20. What’s Next in 2013: Create a Cross-Function Social Media Team

21. Questions?
Jackie Reau
Game Day Communications
jreau@gamedaypr.com
Twitter: @gamedayjreau
Linkedin: @jackiereau
Facebook: @jackiereau
700 West Pete Rose Way
Cincinnati, Ohio 45203
(513) 929-4263