6. Audience Development
• Determine primary and secondary targeted fan
base and qualify/quantify it with a minimum of
three sources
• Develop a ticketing plan based on capacity
(single ticket sales, group sales, community
tickets)
• Develop a paid media buy plan to reach the
target audiences
7. Communications
• Develop a strategic communications plan for
announcing the awarded Championship
• Develop an editorial schedule of when
information will be released to media in
advance/during the Championship
• Develop an editorial schedule for social media
platforms used to promote the Championship
to fans
8. Community Relations
• Develop a legacy plan to mark the NCAA
Championship
• Will you hold a Fan Fest for your
Championship? If so, what will the details
include?
12. September 23
• Due: Essay opinion response to the Forbes
Sports article on Dynamic Ticket Pricing
• Your opinion
• Should colleges institute and why/why not?
• The Art of The Pitch Lecture with In-Class
Activity
• Guest: Jamie Smith, publisher of the Business
Courier and Kelly Tassos, Associate Director of
Sales