SlideShare una empresa de Scribd logo
1 de 16
Descargar para leer sin conexión
Event Management & Promotion

        February 20, 2013
          Lecture Notes
           Jackie Reau
Class Agenda

•   Selling Alcohol in the Collegiate Setting
•   Sponsorship Overview & Discussion
•   Chili Bowl Sponsorship Benefits
•   Sponsorship Group Pitch
    – Group #1: Beer
    – Group #2: Soda
Selling Alcohol in the Collegiate Setting:

Pros vs. Cons
Elements of Sponsorship

• Business Objectives Match
• Financial Arrangement/Value of Deal
• Exclusivity
• Measurement (advance, during, post) for
  awareness, product/brand lift
• Hospitality
• Activation
Why Sports Sponsorship?
https://vimeo.com/26333378
Major Benefits of Value

•   Exclusivity in category
•   Retail opportunity with Kroger/Target
•   National media opportunities
•   Hospitality opportunities
•   Activation opportunities
•   Charity partnership
•   Signage
•   Social Media
Sponsorship Benefits
• Logo recognition   on the Flying Pig Marathon website Beer Series page
• Promotion in the “Sponsor Spotlight” section of the Flying Pig Marathon website and
within social media outlets (Facebook 16,500+ fans, Twitter 6,000+ followers @runflyingpig)
• Promotion in the Flying Pig e-newsletter, the Squeal (48,000+ subscribers)
•Registration comps for staff members (Amount TBD for each Beer Series Event)
• Logo on participant shirts for all Beer Series Events
• Invitation(s) to Flying Pig Marathon VIP Party on Friday, May 3
• Logo on the Beer Series ad in the Flying Pig Race Weekend Events Guide
• Logo recognition on banners at each Beer Series event
• Opportunity for booth space at the Post Race Party for each Beer Series event
• Social Media opportunities created in collaboration with *** designed to build awareness
of ****’ Flying Pig and community support.
• Opportunity to use “Proud Sponsor of the Flying Pig Marathon” in marketing materials
• The Flying Pig Marathon staff will work with you to customize your participation
before, after and during the event


                                     **** to provide: $
Sports Sponsorship Activation?
http://www.bing.com/videos/search?q=sports+sponsorships+forbes&view=detail&mid=0A40BDA1A60FDB0
329410A40BDA1A60FDB032941&first=0&FORM=NVPFVR
Rolex + Golf = Why?
3 Benefits you want in the DEAL…
Activation Opportunities at the Chili Bowl

•   Exclusivity in category
•   Retail opportunity with Kroger/Target
•   National media opportunities
•   Hospitality opportunities
•   Activation opportunities
•   Charity partnership
•   Signage
•   Social Media
Coca Cola + FIFA/World Cup = Why?
3 Benefits you want in the DEAL…
T-Mobile + Team Armstrong = Why?
3 Benefits you want in the DEAL…
GoDaddy.com + Danica = Why?
3 Benefits you want in the DEAL…
Symetra + LPGA = Why?
3 Benefits you want in the DEAL…
Group Class Pitch: Soda vs. Beer

• Business Objectives with Chili Bowl/Brand
• Exclusivity
• Major benefits (three to five)
• Measurement (advance, during, post) for
  awareness, product/brand lift
• Hospitality opportunities
• Activation ideas/opportunities
• Financial Arrangement/Value of Deal
Have a safe Spring Break!

Más contenido relacionado

Similar a Xu events, sponsorship lecture, 2 19

Geothermal Event! Opportunity for Exposure at GRC Annual Meeting & Expo
Geothermal Event! Opportunity for Exposure at GRC Annual Meeting & ExpoGeothermal Event! Opportunity for Exposure at GRC Annual Meeting & Expo
Geothermal Event! Opportunity for Exposure at GRC Annual Meeting & ExpoGeothermal Resources Council
 
Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck exposureskate
 
Naturally chicago sponsorship aug 20 full
Naturally chicago sponsorship aug 20 full Naturally chicago sponsorship aug 20 full
Naturally chicago sponsorship aug 20 full Bob Benenson
 
Exposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship DeckExposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship Deckexposureskate
 
Short's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing CampaignShort's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing Campaignprest107
 
KAREN_CORAL_MIM.compressed
KAREN_CORAL_MIM.compressedKAREN_CORAL_MIM.compressed
KAREN_CORAL_MIM.compressedKaren Coral
 
Exposure 2018 Sponsor Deck V2
Exposure 2018 Sponsor Deck V2Exposure 2018 Sponsor Deck V2
Exposure 2018 Sponsor Deck V2exposureskate
 
Exposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship DeckExposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship Deckexposureskate
 
Exposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship DeckExposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship Deckexposureskate
 
International sherry week campaign summary 2015
International sherry week campaign summary 2015International sherry week campaign summary 2015
International sherry week campaign summary 2015Chelsea Anthon
 
Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor DeckExposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deckexposureskate
 
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...Jesse Baxter
 
Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck exposureskate
 
How to Promote Rotary Global Rewards
How to Promote Rotary Global RewardsHow to Promote Rotary Global Rewards
How to Promote Rotary Global RewardsRotary International
 
BIGDOGBRAG 2014 partner presentation
BIGDOGBRAG 2014 partner presentationBIGDOGBRAG 2014 partner presentation
BIGDOGBRAG 2014 partner presentationbigdogbrag
 
Super Bowl Final
Super Bowl FinalSuper Bowl Final
Super Bowl Finaldsln0109
 
Super Bowl Presentation
Super Bowl PresentationSuper Bowl Presentation
Super Bowl Presentationdsln0109
 

Similar a Xu events, sponsorship lecture, 2 19 (20)

Geothermal Event! Opportunity for Exposure at GRC Annual Meeting & Expo
Geothermal Event! Opportunity for Exposure at GRC Annual Meeting & ExpoGeothermal Event! Opportunity for Exposure at GRC Annual Meeting & Expo
Geothermal Event! Opportunity for Exposure at GRC Annual Meeting & Expo
 
Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck
 
Exposure OPEN 2019
Exposure OPEN 2019Exposure OPEN 2019
Exposure OPEN 2019
 
Naturally chicago sponsorship aug 20 full
Naturally chicago sponsorship aug 20 full Naturally chicago sponsorship aug 20 full
Naturally chicago sponsorship aug 20 full
 
Exposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship DeckExposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship Deck
 
Short's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing CampaignShort's Brewery Digital Marketing Campaign
Short's Brewery Digital Marketing Campaign
 
2018 GLCVC Annual Event Sponsorships
2018 GLCVC Annual Event Sponsorships2018 GLCVC Annual Event Sponsorships
2018 GLCVC Annual Event Sponsorships
 
KAREN_CORAL_MIM.compressed
KAREN_CORAL_MIM.compressedKAREN_CORAL_MIM.compressed
KAREN_CORAL_MIM.compressed
 
Exposure 2018 Sponsor Deck V2
Exposure 2018 Sponsor Deck V2Exposure 2018 Sponsor Deck V2
Exposure 2018 Sponsor Deck V2
 
Exposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship DeckExposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship Deck
 
Exposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship DeckExposure 2018 Sponsorship Deck
Exposure 2018 Sponsorship Deck
 
International sherry week campaign summary 2015
International sherry week campaign summary 2015International sherry week campaign summary 2015
International sherry week campaign summary 2015
 
Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor DeckExposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck
 
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...
Eli Jones, Lauren Sittig, Trever Panter, and Jesse Baxter - Yellow Sub Gastro...
 
Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck Exposure 2018 Sponsor Deck
Exposure 2018 Sponsor Deck
 
How to Promote Rotary Global Rewards
How to Promote Rotary Global RewardsHow to Promote Rotary Global Rewards
How to Promote Rotary Global Rewards
 
BIGDOGBRAG 2014 partner presentation
BIGDOGBRAG 2014 partner presentationBIGDOGBRAG 2014 partner presentation
BIGDOGBRAG 2014 partner presentation
 
Super Bowl Final
Super Bowl FinalSuper Bowl Final
Super Bowl Final
 
Super Bowl Presentation
Super Bowl PresentationSuper Bowl Presentation
Super Bowl Presentation
 
1goldbook2012
1goldbook20121goldbook2012
1goldbook2012
 

Más de Game Day Communications

XU Sports Seminar Lecture Notes, 9 25-19
XU Sports Seminar Lecture Notes, 9 25-19XU Sports Seminar Lecture Notes, 9 25-19
XU Sports Seminar Lecture Notes, 9 25-19Game Day Communications
 

Más de Game Day Communications (20)

Lecture 7, sponsorship
Lecture 7, sponsorshipLecture 7, sponsorship
Lecture 7, sponsorship
 
PR Preso for UC
PR Preso for UCPR Preso for UC
PR Preso for UC
 
Sports PR Lecture 6
Sports PR Lecture 6Sports PR Lecture 6
Sports PR Lecture 6
 
Lecture 5, media relations
Lecture 5, media relationsLecture 5, media relations
Lecture 5, media relations
 
Sports PR, Lecture 4
Sports PR, Lecture 4Sports PR, Lecture 4
Sports PR, Lecture 4
 
Sports PR Lecture, 2-3-2020
Sports PR Lecture, 2-3-2020Sports PR Lecture, 2-3-2020
Sports PR Lecture, 2-3-2020
 
Sports PR Lecture, 1-21-2020
Sports PR Lecture, 1-21-2020Sports PR Lecture, 1-21-2020
Sports PR Lecture, 1-21-2020
 
Sports PR Lecture 1, Jan. 14, 2020
Sports PR Lecture 1, Jan. 14, 2020Sports PR Lecture 1, Jan. 14, 2020
Sports PR Lecture 1, Jan. 14, 2020
 
Sports PR lecture, 11 12
Sports PR lecture, 11 12Sports PR lecture, 11 12
Sports PR lecture, 11 12
 
Sports PR lecture, 11 12
Sports PR lecture, 11 12Sports PR lecture, 11 12
Sports PR lecture, 11 12
 
Sports PR lecture, 11 5
Sports PR lecture, 11 5Sports PR lecture, 11 5
Sports PR lecture, 11 5
 
Sports PR lecture notes, 10-29
Sports PR lecture notes, 10-29Sports PR lecture notes, 10-29
Sports PR lecture notes, 10-29
 
Sports Seminar Lecture Notes, 10-16-19
Sports Seminar Lecture Notes, 10-16-19Sports Seminar Lecture Notes, 10-16-19
Sports Seminar Lecture Notes, 10-16-19
 
Sports PR Lecture, 10-15-19
Sports PR Lecture, 10-15-19Sports PR Lecture, 10-15-19
Sports PR Lecture, 10-15-19
 
Sports PR Lecture, 10-8-19
Sports PR Lecture, 10-8-19Sports PR Lecture, 10-8-19
Sports PR Lecture, 10-8-19
 
Sports PR Lecture 5, 10-1-19
Sports PR Lecture 5, 10-1-19Sports PR Lecture 5, 10-1-19
Sports PR Lecture 5, 10-1-19
 
XU Sports Seminar Lecture Notes, 9 25-19
XU Sports Seminar Lecture Notes, 9 25-19XU Sports Seminar Lecture Notes, 9 25-19
XU Sports Seminar Lecture Notes, 9 25-19
 
Sports PR Lecture 4, 9 24
Sports PR Lecture 4, 9 24Sports PR Lecture 4, 9 24
Sports PR Lecture 4, 9 24
 
XU Lecture Notes, 9-18-19
XU Lecture Notes, 9-18-19XU Lecture Notes, 9-18-19
XU Lecture Notes, 9-18-19
 
Sports PR, Lecture 3
Sports PR, Lecture 3Sports PR, Lecture 3
Sports PR, Lecture 3
 

Xu events, sponsorship lecture, 2 19

  • 1. Event Management & Promotion February 20, 2013 Lecture Notes Jackie Reau
  • 2. Class Agenda • Selling Alcohol in the Collegiate Setting • Sponsorship Overview & Discussion • Chili Bowl Sponsorship Benefits • Sponsorship Group Pitch – Group #1: Beer – Group #2: Soda
  • 3. Selling Alcohol in the Collegiate Setting: Pros vs. Cons
  • 4. Elements of Sponsorship • Business Objectives Match • Financial Arrangement/Value of Deal • Exclusivity • Measurement (advance, during, post) for awareness, product/brand lift • Hospitality • Activation
  • 6. Major Benefits of Value • Exclusivity in category • Retail opportunity with Kroger/Target • National media opportunities • Hospitality opportunities • Activation opportunities • Charity partnership • Signage • Social Media
  • 7. Sponsorship Benefits • Logo recognition on the Flying Pig Marathon website Beer Series page • Promotion in the “Sponsor Spotlight” section of the Flying Pig Marathon website and within social media outlets (Facebook 16,500+ fans, Twitter 6,000+ followers @runflyingpig) • Promotion in the Flying Pig e-newsletter, the Squeal (48,000+ subscribers) •Registration comps for staff members (Amount TBD for each Beer Series Event) • Logo on participant shirts for all Beer Series Events • Invitation(s) to Flying Pig Marathon VIP Party on Friday, May 3 • Logo on the Beer Series ad in the Flying Pig Race Weekend Events Guide • Logo recognition on banners at each Beer Series event • Opportunity for booth space at the Post Race Party for each Beer Series event • Social Media opportunities created in collaboration with *** designed to build awareness of ****’ Flying Pig and community support. • Opportunity to use “Proud Sponsor of the Flying Pig Marathon” in marketing materials • The Flying Pig Marathon staff will work with you to customize your participation before, after and during the event **** to provide: $
  • 9. Rolex + Golf = Why? 3 Benefits you want in the DEAL…
  • 10. Activation Opportunities at the Chili Bowl • Exclusivity in category • Retail opportunity with Kroger/Target • National media opportunities • Hospitality opportunities • Activation opportunities • Charity partnership • Signage • Social Media
  • 11. Coca Cola + FIFA/World Cup = Why? 3 Benefits you want in the DEAL…
  • 12. T-Mobile + Team Armstrong = Why? 3 Benefits you want in the DEAL…
  • 13. GoDaddy.com + Danica = Why? 3 Benefits you want in the DEAL…
  • 14. Symetra + LPGA = Why? 3 Benefits you want in the DEAL…
  • 15. Group Class Pitch: Soda vs. Beer • Business Objectives with Chili Bowl/Brand • Exclusivity • Major benefits (three to five) • Measurement (advance, during, post) for awareness, product/brand lift • Hospitality opportunities • Activation ideas/opportunities • Financial Arrangement/Value of Deal
  • 16. Have a safe Spring Break!