2. Class Agenda
• Selling Alcohol in the Collegiate Setting
• Sponsorship Overview & Discussion
• Chili Bowl Sponsorship Benefits
• Sponsorship Group Pitch
– Group #1: Beer
– Group #2: Soda
4. Elements of Sponsorship
• Business Objectives Match
• Financial Arrangement/Value of Deal
• Exclusivity
• Measurement (advance, during, post) for
awareness, product/brand lift
• Hospitality
• Activation
6. Major Benefits of Value
• Exclusivity in category
• Retail opportunity with Kroger/Target
• National media opportunities
• Hospitality opportunities
• Activation opportunities
• Charity partnership
• Signage
• Social Media
7. Sponsorship Benefits
• Logo recognition on the Flying Pig Marathon website Beer Series page
• Promotion in the “Sponsor Spotlight” section of the Flying Pig Marathon website and
within social media outlets (Facebook 16,500+ fans, Twitter 6,000+ followers @runflyingpig)
• Promotion in the Flying Pig e-newsletter, the Squeal (48,000+ subscribers)
•Registration comps for staff members (Amount TBD for each Beer Series Event)
• Logo on participant shirts for all Beer Series Events
• Invitation(s) to Flying Pig Marathon VIP Party on Friday, May 3
• Logo on the Beer Series ad in the Flying Pig Race Weekend Events Guide
• Logo recognition on banners at each Beer Series event
• Opportunity for booth space at the Post Race Party for each Beer Series event
• Social Media opportunities created in collaboration with *** designed to build awareness
of ****’ Flying Pig and community support.
• Opportunity to use “Proud Sponsor of the Flying Pig Marathon” in marketing materials
• The Flying Pig Marathon staff will work with you to customize your participation
before, after and during the event
**** to provide: $
9. Rolex + Golf = Why?
3 Benefits you want in the DEAL…
10. Activation Opportunities at the Chili Bowl
• Exclusivity in category
• Retail opportunity with Kroger/Target
• National media opportunities
• Hospitality opportunities
• Activation opportunities
• Charity partnership
• Signage
• Social Media
11. Coca Cola + FIFA/World Cup = Why?
3 Benefits you want in the DEAL…
12. T-Mobile + Team Armstrong = Why?
3 Benefits you want in the DEAL…
15. Group Class Pitch: Soda vs. Beer
• Business Objectives with Chili Bowl/Brand
• Exclusivity
• Major benefits (three to five)
• Measurement (advance, during, post) for
awareness, product/brand lift
• Hospitality opportunities
• Activation ideas/opportunities
• Financial Arrangement/Value of Deal