Bài chia sẻ của anh David Yin tại hội thảo Mobile Monday 07/2013 với chủ đề "App Monetization 4 Secrets to Success"

1. App Monetization
4 Secrets to
Success
David Yin

2. GLOBAL INNOVATION FOCUSED
A Global
Mobile Advertising
Network

3. 31+ BN AD REQUESTS /
MONTH
10%
SOUTH
AMERICA
7% NORTH
AMERICA
11% EUROPE
33% INDIA
14% MIDDLE
EAST &
AFRICA
11% REST OF ASIA
14% SE
ASIA
GLOBAL AUDIENCE

4. World’s SIMPLEST
App Monetization
Platform for Developers

5. 1 2 3
AppWrapped!Any App AppWrapperTM
APP
FILE
Works with
existing app file
One Click Tool
No Coding Needed!
App with
Monetization
$
ONE CLICK, Zero Coding!


6. More than 1500
campaigns live across
150 countries at any
given time

7. Smart Feature
Phones
Smart Feature
Phones
THE ONLY AD NETWORK WITH APP
AND WAP INVENTORY ACROSS
TabletsTablets
Smart PhonesSmart Phones

8. LAUNCH AD:
Featured before App starts
LAUNCH AD:
Featured before App starts
EXIT AD:
Featured on exiting the App
EXIT AD:
Featured on exiting the App
PREMIUM AD UNITS

9. Monetize with AppWrapperTM
20,000+ APPS

10. Developer Partners (Global)

11. Developer Partners (Vietnam)

12. Advertiser Partners

13. App Monetization
4 Secrets to
Success

14. CREATE
“HYBRID” MODEL
1

15. PAID:
In-App
Payment
FREE:
Ads based
revenue

16. PAID:
In-App
Payment
FREE:
Ads based
revenue
Combine
Free and Paid Models

17. Ads
MONETIZE USERS WITH BOTH
APPROACHES
MONETIZE USERS WITH BOTH
APPROACHES
App
User Choice
User downloads App
Pay
Advertising
Micro Transactions:
Try & Buy / Subscriptions /
Pay per Play
~10-20%

18. USE POWERFUL
AD FORMATS
2

19. COVER PAGE BACK PAGE

20. ANY
APP
RICH MEDIA FORMAT
+
RIGHT PLACEMENTLAUNCH AD EXIT AD

21. AD MEDIATION
CHOICE + CONTROL
3

22. HIGH FILL
BUT
LOW eCPM
REGULAR MEDIATION
TAKES AWAY MONEY
60% share 60% share
€ 100
€ 60 € 36

23. OWN AD SALES
Direct Ad Sales Team
1
CHOOSE NETWORKS
Setup & get paid directly by Ad
Networks of your choice
2
REST OF NETWORKS
Aggregation of long tail Ad Networks
3
HOUSE ADS
Leverage your user base to promote
your new apps
4
eCPM
HIGH FILL
+
HIGH eCPM

24. MAXIMIZE
DISTRIBUTION
4

25. OTHER APP STORES

26. OEM DEALS

27. Summary
CREATE “HYBRID” MODELS
USE POWERFUL AD FORMATS
1
2
3
4
AD MEDIATION : CHOICE + CONTROL
MAXIMIZE DISTRIBUTION

28. Awards & Recognition
We have been awarded:
•Media Company of the Year 2012- MMA
Smarties
•Red Herring Top 100 - Asia
•Fastrack Top 20 Startup – Techcircle
•Fastest Growing Company in the Portfolio –
IDG Ventures
Our CEO has been recognized:
•Mobile Professional of the Year - Mobbys
•#22 on India’s First Digital Power 100 – Impact
•WAT Award – Mobile Entrepreneur of the Year

29. David Yin
General Manager
david.y@vserv.mobi