3. 70,000 Facebook public posts (those from users with open privacy settings). The data includes status updates, videos, links and photos. 32.69% of those posts were created from mobile devices. May 9, 2011
6. The Things You Hear “Tradeshow events are dead.In a few years face to face events won’t be around.” “Does NFC or RFID make QR codes redundant?” “Location-Based Services Can Save Local Media”
34. Allows static objects to become dynamic and interactive (i.e., adding another dimension to print ads, packaging, brochures, coasters, billboards, etc.) As smartphone usage increases, QR Codes give consumers a reason to interact with offline objects.
35. Size Matters Minimum size should be 1.25” by 1.25” – any smaller and it becomes difficult to scan
43. Bring the WOW! Most important concern is to provide an AWESOME experience! Develop a custom micro-site that truly captures your audience “in the moment” to take your desired action! Incorporate audio and video that can’t be duplicated on paper! For Confidential Review Only
55. Good Mobile News DESIGNERS More screens = more design needs Offline! = visual & experience design WRITERS More screens = more content needs Offline = script the impression, the experience
56. Good Mobile News TECHNOLOGISTS/DEVELOPERS On the Device = more to program, more to code Beyond the Device = more to integrate…more to code BRAND/ORGANIZATIONS Intimacy = a more personal, relevant relationship Retail/Events = a liberated/empowered audience will show up to REWARDED!