Meghan Searl Lightning Talk For the Win Symposium August 9, 2011 gamifyforthewin.com

1. Engagement for Social Impact: Clashing Motivations (don’t reward me for things I should want to do) Meghan Searl (@behavior_etc) Wharton Gamification Symposium Philadelphia, August 9, 2011

2. MY BACKGROUND: Clinical Neuropsychologist: assess problems in cognition or behavior based in individuals with neurological, psychiatric, and/or general medical conditions. Patients don’t always (ever?) do what is best for their health and well-being I think mobile technologies can help solve this problem Where are the usable, accessible products designed to improve health?

3. MY BACKGROUND

4. MY BACKGROUND Clinical Neuropsychologist Startup Cofounder Connected Health

5. Startup Cofounder Clinical Neuropsychologist Connected Health

6. Startup Cofounder www.dailyfeats.com @thedailyfeats

7. Check-in platform for positive actions (feats) Startup Cofounder www.dailyfeats.com @thedailyfeats

9. Eating

10. Balance (mental well-being)

11. Relationships

12. Family

13. Community engagement

14. Financial stability

15. Learning

16. Productivity

17. Positive emotionStartup Cofounder www.dailyfeats.com @thedailyfeats

18. Check in what you’ve done: Startup Cofounder www.dailyfeats.com @thedailyfeats

19. Get props: Startup Cofounder www.dailyfeats.com @thedailyfeats

20. Form teams: Startup Cofounder www.dailyfeats.com @thedailyfeats

21. Be inspired by others: Startup Cofounder www.dailyfeats.com @thedailyfeats

22. Accept challenges: created by users www.dailyfeats.com @thedailyfeats

23. Accept challenges: created by our partners www.dailyfeats.com @thedailyfeats

24. Boost your Life Score: Startup Cofounder www.dailyfeats.com @thedailyfeats

25. *Earn points: Startup Cofounder www.dailyfeats.com @thedailyfeats *this is where it becomes complicated

26. **Redeem points for rewards: www.dailyfeats.com @thedailyfeats ** more complicated

27. Redeem points for rewards: Gift Cards www.dailyfeats.com @thedailyfeats

28. Redeem points for rewards: Local Coupons www.dailyfeats.com @thedailyfeats

30. Morally offensive: “Um... doing good in order to get rewards... is not something I want to be involved in…I just disagree with the spirit of the concept. it promotes a shallow, materialistic, self-centered, egotistical, self-righteous worldview... very elitist and classist and turns things that should be rewarding in and of themselves into commodities. nothing about it seems appealing to me. I am morally opposed to it.”Startup Cofounder (It is wrong to give extrinsic rewards for behaviors that should be intrinsically rewarding) www.dailyfeats.com @thedailyfeats Intuitive response aligned with findings of Deci & Ryan on how extrinsic rewards can undermine existing intrinsic motivation

32. People shouldn’t need rewards to do these things: “Seems a bit ridiculous to waste time checking in and reporting what you are doing in your life, rather than just doing it. Things like eating veggies or tucking in kids...seems quite superficial to be earning rewards or points for these things.”Startup Cofounder (You should be doing these things already) (notice the “should” language; people “should” want to do these things already) www.dailyfeats.com @thedailyfeats

34. “You could do good things to make money…that’s definitely positive.”

35. “I like to help other people, and do good things, and save money.”Startup Cofounder (It’s okay to give extrinsic rewards for doing good) www.dailyfeats.com @thedailyfeats

37. “You could do good things to make money…that’s definitely positive.”

38. “I like to help other people, and do good things, and save money.”Startup Cofounder (It’s okay to give extrinsic rewards for doing good) www.dailyfeats.com @thedailyfeats

40. Does the type of task impact how I feel about being rewarded? Startup Cofounder vs. Donating Blood Exercising Have we come to accept that exercise is drudgery (tedious task) for many people, so extrinsic rewards are acceptable? Should we not reward donating blood because it is supposed to be a prosocially-oriented task? www.dailyfeats.com @thedailyfeats

42. How does ability to donate compare with being given a tangible reward?

43. Does it depend on how well aligned the “reward” is to the underlying motivation?Startup Cofounder www.dailyfeats.com @thedailyfeats

45. Perhaps being a mature adult involves recognizing this limitation and using tools (of which those with gamified aspects are only a subset) to cope with this limitation as appropriate. www.dailyfeats.com @thedailyfeats

47. Can elements of gamification be means of enablement as well as motivators?

48. Can these roles be fluid? That is, can a gamified activity serve to promote initial engagement (reduce barriers) through boosting motivation and then transform into something that is more tool-oriented?

49. Can we simultaneously offer arrays of different types of motivators and allow people to find the ones they respond to most? Is this sustainable?Startup Cofounder www.dailyfeats.com @thedailyfeats

50. Thank you Meghan Searl (@behavior_etc) msearl@gmail.com www.dailyfeats.com