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Making Sense of Social Media

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Graham Garner
Graham Garner
Education
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Making Sense of Social Media and Selecting the Right Tools for the Job Graham Garner,Vice President for University Advancement Mitch Vander Vorst, Director of Communications South Dakota School of Mines and Technology CASE District VI Conference • January 9-11, 2011 Kansas City, MO
Social media is here to stay, and we all know that we need to be present at least on the Big Three: YouTube, Twitter, and Facebook. And what about emerging new media? Overwhelmed? This session will focus on the question of: • determining how higher education’s various constituents expect marketing professionals to use new media • how to make best use of what is available • determine how to invest in what is on the horizon without stretching resources too thin
Constituents
Invite.
Respond.
Engage.
The Big Three
Facebook
YouTube
Twitter
Be Different. We’re hardwired to notice what stands out.
You have to be there to stand out.
Invest.
I’m on Get the Faceplate! Leader to Follow.
Horizon
Location-based
Highest Level: Apps and API
How do you integrate with what you already do?
EDU-ifying
How do we evaluate what’s emerging?
Constituents Engagement Stand Out Investment
Graham Garner: Graham.Garner@sdsmt.edu garnergraham Mitch Vander Vorst: Mitch.VanderVorst@sdsmt.edu mitchvv

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