1. Online Consumer
Behavior
Graham Garner • E-Business Practicum BA/CA 388-01
Wartburg College • Fall 2012
Tuesday, October 9, 12
2. Questions to answer
about online consumers
1. What are online shopper demographics?
2. Why do people prefer to buy shop online?
3. What are the most common reasons why
people don’t shop online?
4. What are the various online spending trends
in different retail sectors?
Tuesday, October 9, 12
10. Of the current global online population,
about 79% of women and 77% of men
have done online shopping at some time or the other.
Tuesday, October 9, 12