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Online Consumer
                                      Behavior
                   Graham Garner • E-Business Practicum BA/CA 388-01
                                          Wartburg College • Fall 2012




Tuesday, October 9, 12
Questions to answer
                  about online consumers
                1. What are online shopper demographics?
                2. Why do people prefer to buy shop online?
                3. What are the most common reasons why
                   people don’t shop online?
                4. What are the various online spending trends
                   in different retail sectors?


Tuesday, October 9, 12
Global Online Population
                                 by 2014
Tuesday, October 9, 12
Number of Online Consumers
                      in U.S. (in millions)
Tuesday, October 9, 12
By 2015, online sales figures
                      are expected to increase as
                     follows, corresponding to the
                     increase in global population:



Tuesday, October 9, 12
E-Retails Sales in the U.S.

Tuesday, October 9, 12
Mobile Commerce

Tuesday, October 9, 12
Social Media

Tuesday, October 9, 12
Daily Deals

Tuesday, October 9, 12
Of the current global online population,
                               about 79% of women and 77% of men
                have done online shopping at some time or the other.


Tuesday, October 9, 12
Online Consumer Demographics
                         Age and Income
Tuesday, October 9, 12
What are online consumers doing
                to make purchase decisions?

Tuesday, October 9, 12
Why do people buy online?


Tuesday, October 9, 12
Why don’t people buy online?




Tuesday, October 9, 12
Online Retail Spending Shares




Tuesday, October 9, 12
The information and images from
                this presentation comes from:
                http://www.invesp.com/blog/ecommerce/online-
                consumer.html




Tuesday, October 9, 12

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Online Consumer Behavior