Reviewing social media strategy as applicable to collegiate and professional athletics. This is a guest lecture by Garrett Kuk presented to University of Arizona's Sports Communications class in Summer 2010.

1. Social Media &
Sports Communications
University of Arizona
MGMT 356
Garrett Kuk
Communication Focus, LLC
June 21, 2010

2. Who Am I?
University of Notre Dame Sports Information
Student Assistant
Indianapolis Indians Triple-A Baseball
Media Relations
Social Media Strategy Consultant
University of Notre Dame Alumni Association
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

3. The Game Has Changed
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

5. Good News...
Things are the same
Awareness -> Interest -> Desire -> Action
Marketing & business principles still apply
Things are different
Varied solutions
Fresh perspective
Segmented audiences
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

6. Presence | Persistence | Consistency
Listen first!
Transparency
Encourage involvement (internal sources, fans)
Key Questions:
Where is your audience?
Where are you?
What is your audience talking about when they're not
talking about you?
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

8. Presence | Persistence | Consistency
Contribute & influence discussion - don't control
Grow relationships - engagement
Your audience's information diet
To get the most people to read your article/link, you
should:
Post on Facebook on (day): Weekends
Post on Twitter at (day/time): 3p-5p, Thurs - Sun
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

9. Presence | Persistence | Consistency
Reliable information
Ratio of content provided to calls-to-action
10:1
Allow fair-minded discussion/debate
Opposing/dissenting views are OK
Protect your readers
Eliminate spam/ads/bots
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

10. Questions? Want More Information?
On Twitter: @garrettkuk
My blog: http://garrettkuk.wordpress.com
A copy of this presentation is publicly available at
http://slideshare.net/garrettkuk
University of Arizona MGMT 356 | www.garrettkuk.wordpress.com