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How to Integrate Video into Your Social Media Marketing Strategy Your host: Gary Lombardo Expressive Marketer Twitter: @garylombardo Facebook: facebook.com/garylombardo Blog: www.garylombardo.com Email:glombardo@brightcove.com
Introduction Slides will be made available on www.brightcove.com and SlideShare post-event. Use Twitter for Q&A and for continuing the conversation Hashtag:  #videosocialmedia
Other Upcoming Brightcove Webinars Marketing with Video Webinars Developing with Video Webinars Contact glombardo@brightcove.com for more info
Video Marketing Strategy
Video is the Fastest Growing Online Content
Video and Social Media Are Inextricably Linked
How Do You Use Video to Unleash the Power of Social Media?
Find a Place to Host Your Video Use an Online Video Platform (OVP) Easily Upload VideosManually orProgrammatically Easily  Deliverto anyDevice &DistributionPartner Encoding, Store and Organize Custom Branded PlayersAdvertising, Analytics Live, Mobile and more
Video Sharing Sites Can Be Part of the Strategy But you will need things they do not provide such as Deep integration and extensible APIs Videos more than 10 minutes long Full control over advertising On-demand AND livestreaming Fully branded players that you control Secure delivery and content protection A vendor relationship with full support and other things…..
Brightcove Starting at $99/month Free 30 Day Trial: www.brightcove.com/en/trial
Pick Your Channels & Differentiate with Video
Your Blog Video as part of a text-based blog Video Blog
Your Blog
Facebook By the numbers: More than 415,000 video uploads/day Third largest # of video streams on the web Three main ways to use video in FB: Distribution to Facebook status updates Company Fan Page and Groups Personal videos Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
Facebook- Distribution to Status Update
Facebook- Fan Page
Facebook- Fan Page Add video to your FB Fan page
Facebook - Livestream
Facebook – Personal Profile Video
Facebook- Tips Allow your video to be distributed directly to Facebook Use video in your Fan Page(s) and Groups Post to status Embed video box Upload videos  Upload your own personal videos Try livestreaming an event to Facebook
Twitter Fastest growing social application (1,382% growth) Videos sharing growing rapidly Two main ways to use video in Twitter: Share from your site Share from a Twitter video sharing app
Share Video from Your Site to Twitter
Twitter Video Sharing App
Real Time Video Search
Twitter- What You’ll Be Able to Do Tomorrow Twitter Web UI Twitter Client UI Video viewed & played back directly in UI
Twitter & Livestreaming
Real-Time Conversation
Twitter- Tips Allow viewers to share your videos on your site to Twitter Start utilizing a Twitter video sharing service Vidly is a good choice Try livestreaming an event & tie in Twitter
Social Discovery Sites By the numbers: Digg has over 44m unique visitors/month Stumbleupon is the 4th largest search engine What they are used for Driving traffic to your site Finding interesting ‘niche’ content- including video Recently started incorporating video Some further along than others
Find Sites That Categorize Video
Become a Power User 3 1 2 4
Don’t Be Shy
Enable Social Discovery Sharing
Social Discovery Sites- Tips Find the sites where your target audience is Become a power user & influencer Ask others to submit/vote for your videos Allow your video to be voted directly to those sites Leverage toolbars, IM, Twitter, FB Be selective  Be persistent
Video Sharing Sites Use for extending messaging reach Set up profiles & brand Publish once to where your audience is Not a good option for managing video Consider Online Video Platform
Flickr Good if you have a presence on Flickr already Limited capabilities Short form video only Upload limit Size limit Must be your own videos Limited reach Look for more in the future
Make Video Mobile
Leverage Mobile Livestreaming Livestreamingto mobile device Livestreamingfrom mobile device
Mobile Video- Tips Make sure video on your website is mobile web-browser friendly Build a mobile video app Leverage mobile livestreaming Work with an online video platform
Analyze Effectiveness of Video in Social Media Who is watching What are they watching How engaged are they Where they are coming from How much additional traffic to website
Video Analytics- Tips Use online video platform capabilities Integrate with Google Analytics, Omniture, Quantcast, others Take action
Thank You! www.brightcove.com/en/trial http://blog.brightcove.com/en/ Gary Lombardo Expressive Marketer @Brightcove Twitter: @garylombardo Blog: www.garylombardo.com Facebook: facebook.com/garylombardo Email:glombardo@brightcove.com

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How To Integrate Video Into Sm Strategy Brightcove

  • 1. How to Integrate Video into Your Social Media Marketing Strategy Your host: Gary Lombardo Expressive Marketer Twitter: @garylombardo Facebook: facebook.com/garylombardo Blog: www.garylombardo.com Email:glombardo@brightcove.com
  • 2. Introduction Slides will be made available on www.brightcove.com and SlideShare post-event. Use Twitter for Q&A and for continuing the conversation Hashtag: #videosocialmedia
  • 3. Other Upcoming Brightcove Webinars Marketing with Video Webinars Developing with Video Webinars Contact glombardo@brightcove.com for more info
  • 5. Video is the Fastest Growing Online Content
  • 6. Video and Social Media Are Inextricably Linked
  • 7. How Do You Use Video to Unleash the Power of Social Media?
  • 8. Find a Place to Host Your Video Use an Online Video Platform (OVP) Easily Upload VideosManually orProgrammatically Easily Deliverto anyDevice &DistributionPartner Encoding, Store and Organize Custom Branded PlayersAdvertising, Analytics Live, Mobile and more
  • 9. Video Sharing Sites Can Be Part of the Strategy But you will need things they do not provide such as Deep integration and extensible APIs Videos more than 10 minutes long Full control over advertising On-demand AND livestreaming Fully branded players that you control Secure delivery and content protection A vendor relationship with full support and other things…..
  • 10. Brightcove Starting at $99/month Free 30 Day Trial: www.brightcove.com/en/trial
  • 11. Pick Your Channels & Differentiate with Video
  • 12.
  • 13. Your Blog Video as part of a text-based blog Video Blog
  • 15. Facebook By the numbers: More than 415,000 video uploads/day Third largest # of video streams on the web Three main ways to use video in FB: Distribution to Facebook status updates Company Fan Page and Groups Personal videos Source: http://newteevee.com/2009/03/29/facebook-40-of-videos-are-webcam-uploads/
  • 16. Facebook- Distribution to Status Update
  • 18. Facebook- Fan Page Add video to your FB Fan page
  • 20. Facebook – Personal Profile Video
  • 21. Facebook- Tips Allow your video to be distributed directly to Facebook Use video in your Fan Page(s) and Groups Post to status Embed video box Upload videos Upload your own personal videos Try livestreaming an event to Facebook
  • 22. Twitter Fastest growing social application (1,382% growth) Videos sharing growing rapidly Two main ways to use video in Twitter: Share from your site Share from a Twitter video sharing app
  • 23. Share Video from Your Site to Twitter
  • 25. Real Time Video Search
  • 26. Twitter- What You’ll Be Able to Do Tomorrow Twitter Web UI Twitter Client UI Video viewed & played back directly in UI
  • 29. Twitter- Tips Allow viewers to share your videos on your site to Twitter Start utilizing a Twitter video sharing service Vidly is a good choice Try livestreaming an event & tie in Twitter
  • 30. Social Discovery Sites By the numbers: Digg has over 44m unique visitors/month Stumbleupon is the 4th largest search engine What they are used for Driving traffic to your site Finding interesting ‘niche’ content- including video Recently started incorporating video Some further along than others
  • 31. Find Sites That Categorize Video
  • 32. Become a Power User 3 1 2 4
  • 35. Social Discovery Sites- Tips Find the sites where your target audience is Become a power user & influencer Ask others to submit/vote for your videos Allow your video to be voted directly to those sites Leverage toolbars, IM, Twitter, FB Be selective Be persistent
  • 36. Video Sharing Sites Use for extending messaging reach Set up profiles & brand Publish once to where your audience is Not a good option for managing video Consider Online Video Platform
  • 37. Flickr Good if you have a presence on Flickr already Limited capabilities Short form video only Upload limit Size limit Must be your own videos Limited reach Look for more in the future
  • 39. Leverage Mobile Livestreaming Livestreamingto mobile device Livestreamingfrom mobile device
  • 40. Mobile Video- Tips Make sure video on your website is mobile web-browser friendly Build a mobile video app Leverage mobile livestreaming Work with an online video platform
  • 41. Analyze Effectiveness of Video in Social Media Who is watching What are they watching How engaged are they Where they are coming from How much additional traffic to website
  • 42. Video Analytics- Tips Use online video platform capabilities Integrate with Google Analytics, Omniture, Quantcast, others Take action
  • 43. Thank You! www.brightcove.com/en/trial http://blog.brightcove.com/en/ Gary Lombardo Expressive Marketer @Brightcove Twitter: @garylombardo Blog: www.garylombardo.com Facebook: facebook.com/garylombardo Email:glombardo@brightcove.com