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Smcrva jan 2011

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Chris Gatewood
Chris Gatewood

Presentation on the legal aspects of social media, for Social Media Club of Richmond, VA January 2011

1 de 11
Reputation Management and Social Media SMCRVA, Jan 2011 Chris Gatewood @gatewood5000 www.thresholdcounsel.com
or You Can’t Say That on the Internet
Your Basic Playbook 1. Policies and Real Estate - risk management 2. Listen. Really Listen - monitoring 3. Iron While Damp – respond, and quickly 4. Ask for Help – credible requests and demands 5. What Are You Going to Do, Sue?
1: Risk Management • Own the Real Estate • SEO Efforts • SM, Blogging, Press Releases • Manage Risks • Develop SM policies, training
2: Are You Listening? Money Monitor: • Low End – free, DIY Google Alerts • Mid-Level – monthly paid service • Full Service – hire someone
3: Respond On-Site Iron While Damp Why? • Fast, Same Place Why Not? • Attention, Credibility
4: Demand Credibility Know the Limits • v. hoster - CDA Safe Harbor • v. poster - Is it Defamation? Terms of Service • Community or Industry Sites • Gripe Sites
4: Demand What are you asking for? • Take Down • Nofollow or robot.txt • More prominent response
5: Litigation There Will be Fallout Calls More Attention A Commitment • Lots of Money, and Lots of Time No Guarantees • Results Will Vary
Ones to Watch Simorangkir v. Love • Tweets re: drug dealer, prostitute • Less harmful on Twitter? • Trial February 6th
Ones to Watch Souza v. AMR • Connecticut ambulance worker • Facebook comments • Fired, but NLRB says that was not justified for comments • Was SM policy and firing too harsh?

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Smcrva jan 2011

  • 1. Reputation Management and Social Media SMCRVA, Jan 2011 Chris Gatewood @gatewood5000 www.thresholdcounsel.com
  • 2. or You Can’t Say That on the Internet
  • 3. Your Basic Playbook 1. Policies and Real Estate - risk management 2. Listen. Really Listen - monitoring 3. Iron While Damp – respond, and quickly 4. Ask for Help – credible requests and demands 5. What Are You Going to Do, Sue?
  • 4. 1: Risk Management • Own the Real Estate • SEO Efforts • SM, Blogging, Press Releases • Manage Risks • Develop SM policies, training
  • 5. 2: Are You Listening? Money Monitor: • Low End – free, DIY Google Alerts • Mid-Level – monthly paid service • Full Service – hire someone
  • 6. 3: Respond On-Site Iron While Damp Why? • Fast, Same Place Why Not? • Attention, Credibility
  • 7. 4: Demand Credibility Know the Limits • v. hoster - CDA Safe Harbor • v. poster - Is it Defamation? Terms of Service • Community or Industry Sites • Gripe Sites
  • 8. 4: Demand What are you asking for? • Take Down • Nofollow or robot.txt • More prominent response
  • 9. 5: Litigation There Will be Fallout Calls More Attention A Commitment • Lots of Money, and Lots of Time No Guarantees • Results Will Vary
  • 10. Ones to Watch Simorangkir v. Love • Tweets re: drug dealer, prostitute • Less harmful on Twitter? • Trial February 6th
  • 11. Ones to Watch Souza v. AMR • Connecticut ambulance worker • Facebook comments • Fired, but NLRB says that was not justified for comments • Was SM policy and firing too harsh?