3. IV. Why meeting successfulsocial media
II. The
V. Tips for a planner’s should be on
planners “social”
I. Snapshot of Discussion planner.
III. Five ways theuse social media.
VI. to meeting
social media.
conference.
toolkit.

4. 90% of respondents over age 60 use LinkedIn
43% of those over age 60 use YouTube
88% of the 20-29 age group use Facebook
41% of the 20-29 age group use Twitter
29% of the 20-29 age group read or write blogs

5. 86% Females use LinkedIn
60% Males use Facebook
30% Females use Twitter
37% Males use YouTube
31% Males read or write blogs

6. 88% of LinkedIn Users have 15+ Years of Experience
65% of Facebook Users have less than 5 years of experience
40% of YouTube Users have 15-19 years of experience
38% of Twitter Users have 5-9 years in the business
32% of Bloggers have 5-9 years of experience

7. Networking opportunities and educational
content.

8. Drive attendance.

9. Mobilize registered attendees.

10. Increase attendee engagement.

11. Shape your reputation.

12. #1: Live discussions before, during and after
the conference.

13. #2: QR Codes.

14. #3: Mobile guides and apps.

15. #4: Let your attendees “plan” the conference.

16. #5: Use photos and videos to tell the
conference story.

18. Build brand equity.

19. Develop a tweet plan.

20. #4 #3 – Do aaproduct
– Create video
Exchange business
#2 – – Debunk myths.
#5 Answer questions.
#1 – Educate.
for service.
catalogue.
review.

21. Dedicate a staff person for on-site social
Create Workthe attendees’ experiences.
Hire a promote the conference hashtag.
Share photographer/videographer.
and with the local DMO staff.
media communications.

22. Gathan D. Borden
Director, Brand Marketing & Advertising
gborden@gotolouisville.com