Design Portfolio

1. Design Portfolio
Gaurav Abnesh Kulshrestha
MBA Candidate, IIM Shillong
July 2013-March 2015: 89%
Department of Design, IIT Guwahati
July 2008-May 12: 84.9%
Class Xll(CBSE 2008): 86.2%
Class X (CBSE 2006): 87.8%
Areas Of Interest:
User Experience Design
Human Computer Interaction
Usability Engineering
Tangible User Interfaces
Design Research and Visualization

2. Associate: UX Designer
COGNIZANT TECHNOLOGY SOLUTIONS
June 2012-June 2013
1
Major Projects:
1.Reviewed & Evaluated global website and e- commerce channels for a Manlogclient using competitive benchmarking & usability metrics, developed new task-flows & templates and a Usability Test Plan
2.Designed Sales & Activities Dashboards for Senior Management of diverse geographies for a Life- sciences client
3.Conceptualized and designed hospital automation platform for a Life-sciences client
4.Designed a goal setting application across devices for a Consumer Goods client based on Responsive Web Design Principles

3. PROJECT 1
2
Client Vertical: Manufacturing & Logistics
Duration: 3 Months
Project Brief:
•Reviewed & Evaluate global website and e-commerce channels for a Fortune Top 100 client using competitive benchmarking & usability metrics
•Developed new task-flows & templates for web and mobile devices
•Come up with Usability Test Plan covering all major task flows (Testing to be done in client location)
Review
•Heuristic Evaluation
•Competitive Benchmarking
Design
•Restructuring Information Architecture
•New Templates
Testing
•Usability Test Plan
Methodology Followed

4. PROJECT 1: HEURISTICS
3
Severity Index
Problem Areas &
Heuristics Violated
Web
Mobile

5. PROJECT 1: BENCHMARKING
4
Competitive Benchmarking with the industry best practices for e-commerce and information sharing platforms

6. PROJECT 1: IA Restructuring
5

7. PROJECT 1: UI DESIGN
6
Objective of the New
Template
KPIs
Interaction Notes
On-Click Actions

8. PROJECT 2
7
Client Vertical: Enterprise Information Management (EIM)
Duration: 3 Months
Project Brief:
•Design Sales & Activities Dashboards for Senior Management of diverse geographies for a Life- sciences client (Fortune Top 100), covering Performance Summary, Heat Maps and Competitive Analysis for different KPIs
•Device/Platform: iPad 2/3
Review
•Existing Reporting Mechanisms
•Heuristic Evaluation
Design
•Understanding Device Capabilities
•Designing Dashboards
Testing
•Language Interchangeability Effect on UI
Methodology Followed

9. PROJECT 2: DESIGN
8
Global Dashboards
Target Audience: US/North America

10. PROJECT 2: DESIGN
9
Other Geographies Covered
•Germany
•Canada
•Ireland

11. PROJECT 3
10
Client Vertical: Life Sciences
Duration: 1.5 Months
Project Brief:
•Conceptualized and designed hospital automation platform for a Life-sciences client that covered the entire patient intake to prescription delivery process though an iPad
Wireframes

12. PROJECT 4
11
Client Vertical: Consumer Goods
Duration: 3 Weeks
Project Brief:
•Designed a goal setting application across devices for a Consumer Goods client based on Responsive Web Design Principles, which enabled Management to set Role Specific Goals & Targets, Track & Update Progress and View it in a Dashboard
•Target Devices: iPhones/iPads
iPhone Screens

13. PROJECT 4
12
iPad Screens

14. JUNOS SPACE UX TOOLKITA UX GUIDELINE AND RESOURCE LIBRARY FOR DEVELOPERSMentors: Mr. Pradeep Joseph, Design ManagerMs. RashmiSingh, Interaction DesignerSummer InternshipMay 2011-July 2011
1

15. NEED
2
•
DesignanddevelopmentofawebbasedtoolkittoaccompanytheexistingplatformJunosSpace.Itwasdesignedtoguidethedevelopers,andhelpensurethattheapplicationsfollowessentialUXguidelinesandareconsistent.
•
Theexistingstyleguidehadconcentrateinformationandwasgoodenoughforinternaldevelopersbutforoutsidedevelopercommunitiesdetailedguidelineswereneededsoastohaveconsistentapplicationsontheplatformacrosstheglobe.

16. 3
UX TOOLKIT
Interface Design
Formulating Guidelines
PARALLEL PROCESSES

17. 4
ExtensivestudyofthePlatform
Studyingtheexistingstyleguide
Makingacomprehensivelistofallthecomponentsoftheapplications
Identifyinganddocumentingconsistencies
BACKGROUND

18. 5
Documentationreviewedbyagroupofdesigners,developersandprojectmanagers.
Reviewsgatheredandupdatedviathreestageiterationofguidelines.
Finallytestedwithdevelopersanddesigners.
UX GUIDELINES

19. INTERFACE DESIGN: Sketches
6

20. INTERFACE DESIGN: Sketches
7

21. INTERFACE DESIGN: Card Sorting
8
Cardsortingwasdonetocategorizeallthedocumentedcomponents.
Thesessioninvolved3designers,2developersandaprojectmanager.

22. INTERFACE DESIGN: Initial IA
9
TheInitialIAwasformulatedtokickstarttheInterfacedesignofthetoolkit.

23. INTERFACE DESIGN: Wireframes
10

24. INTERFACE DESIGN: Concept UIs
11

25. FINAL PRODUCT
12

26. Gauravwasinvolvedintheinitialbrainstorming,conceptualization, prototypingandfinalimplementationofthetoolkit.Gauravexhibitedexcellentskillsofprofessionalismthroughouthisinternshiptenure.Hewenttheextramiletocompletetheworkontimeandhasleftapositiveimpressionontheteamasawhole. -Mr.PradeepJosephUXDesignManagerJuniperNetworks
RECOMMENDATION
13

27. Augmenting retail shopper experience through interaction design for non-prepackaged goods
Collaborators:
Prof. Pradeep Yammiyavar
Kanupriya
Bachelor Thesis Project
August 2011-April 2012
1
Search
Selection
Packaging
Payment

28. AIM
2
User’sperspective:
Todesignanimprovedtransactionexperienceformakingbuyingofnon- prepackagedgoodsinretailenvironmenthasslefreeandenhanceshoppingexperiencesintermsofusabilityvectors(Effective,Efficient,Errorfree,EasyandEnjoyable)
Retailersperspective:
Decreasingtransactiontimepercustomertherebyincreasingfootfalls

29. KEY ASPECTS
3
•
Presentsystemsnotaimedatnon-prepackagedgoods.
•
Customersarelesscompliantwithtechnology.
•
Trustsplaymajorroleinestablishingloyaltytowardsaparticularstore.
•
Purchasingbecomingmoreofaonce-a-weekaffair,ratherthanfrequentvisitstotheneighborhood.
•
Customersliketoseeandfeeltheproductonshopshelfandmakecomparisonswithotherproductsbeforemakingapurchase.

30. FIELD STUDY
4
10 stores; divided into four categories, Hypermarts, Superstores, Departmental
Shops, and Grocery Shops.
Interviewed Customers, Store owners, employees and managers
Observed Footfalls, Transaction times per customer, Information Channels for customers, Technologies and Techniques employed by retailers

31. PROBLEM ANALYSIS
5
Type I
Type II
Type III
Type IV
Organized Retail
Single Store Players
Big Bazaar, Vishal
Reliance Fresh, Easy Day, HUB
Departmental Stores
Grocery Stores
Problems
Transaction Time
Yes
Yes
Yes
Yes
Pilferage
Yes
Yes
No
No
Trolley
Yes
Yes
No
No
Space for movement
Yes
Yes
Partially
Rarely
Stocks get wrongly placed
Yes
Yes
No
No
Inventory Tracking
Yes
Yes
Partially
No
Others
Queues, Customer service gets effected, Increased Pilferage
Queues, Customer service gets effected
Multiple Billings, Monetary Change, More manpower required during rush hours
Simultaneous multiple calculations, Monetary Change

32. ACTIVITY DIAGRAM
6

33. INFERENCES
7
•
Want to pick items themselves
•
Prefer buying items having standard price or quantity
•
Shopping is more of a family affair
•
More information is desired for making purchase decisions
•
Change in outlook regarding mobiles, credit cards and e-banking
•
Less space for movement due to number of trolleys during rush hours
•
Stocks getting wrongly placed and pilferage were main concern areas for retailers

34. DESIGN ATTRIBUTES
8
•
To reduce transaction time
•
To promote freedom of choice as per Indian consumer habits
•
To reduce manual effort in packaging of non-standard quantity and contents
•
To discourage shop-lifting and prevent pilferage
•
To integrate everyday transaction process with technology
•
To provide customers with information such as price, quality, etc. and aid purchase decisions

35. SYSTEM CONCEPTS
9
Final System Cycle

36. DESIGN INTERVENTIONS
10
Exits
Security Check
Billing
Shopping Activity
Takes Trolley/Basket
Enters
Prepackaged
Non Prepackaged
Device for customer
Counter Machine
Self take away counter
Shelf tags and Sectional Counters
Hand Device
•
Payment
•
Weight measurement
•
Item recognition
•
Shopping assistance
Floor Infrastructure
•
Shelf tags
•
Sectional counters
•
Counter machine
•
Take away Zone

37. HAND DEVICE: Conceptualization
11

38. HAND DEVICE: Form Explorations
12

39. DESIGN SOLUTION I & II
•
Easy integration with payment and other store components
•
Hands free option/ Flexibility
•
Operational within the store perimeter 13
Velcro/RubberBand
Weighing
Mechanism
Tag
Reader
Screen
WeighingMechanism
Support formobile device
Grip
•
Greater scope of integration with mobile devices
•
Flexibility for shoppers
•
Ergonomic grip

40. DESIGN SOLUTION III
14
•
Secure transaction: Only after confirmation from the user, items go in the basket
•
Flexibility: Hand device can be rotated to be viewed from any angle
•
Raised periphery: Prevents goods from rolling/ falling outside and helps in easy stacking
Rotating
Platform
RaisedPeriphery
Hand DeviceDock
Weighing
Platform

41. HAND DEVICE: Interface Design
15

42. HAND DEVICE: Interface Design
16

43. FLOOR INFRASTRUCTURE
17
Counter machine
For weight >4 kg user could use these machines to weigh the selected items.
Master Controller in small storescould have charging points for the hand device
Takeaway Zoneuse hand device as a key to unlock the box and take the items

44. DELIVERABLES: 3D Environment
18
•
Hand Device is given
•
Prepackaged section: scanning of tags
•
Non-prepackaged section: weighing of goods
•
Counter machine: for heavy items
•
Sectional counters: basket handover
•
Master controllers: for payment
•
Takeaway zone: Use device as key after payment

45. DELIVERABLES: Prototypes
19
Mockups
Demonstration

46. 20
TRANSACTION TIME
Old Layout
New Layout
New Layout
Old Layout

47. 21
TRANSACTION TIME

48. 22
KEY ADVANTAGES
Transactiontimereduced
•Non-prepackagedsection:Removinglabelprintingscaleascustomersareweighingtheirgoodsthemselves
•Reducingqueuewaitingtimeatbillingcounter:listisalreadyprepared,eliminatingscanningofitems
Customereffort
•Customerdoesnothavetocarrythegoodsfromonesectiontoanother
•Providingcompleteinformationthroughthedevice
Freedomofchoice
•Customercanedit/removeitemsfromhislistthroughdevice
•Canshopwithfixedamountorquantity
•Addthebilltocustomers’account(khatasystem)
Securityaspects
•InventoryTracking
•Alarmsystemtoensuredevicecannotbetakenoutsidethestore
•Purchaseditemscanbetakenwiththedeviceaskeyonlywhenthepaymentisreceived

49. PICK CHOOSE EXPERIENCE
An Apparel Store Installation
Collaborators:
Asst. Prof. KeyurSorathia
Kanupriya
PareshJoshi
Interactive Communication Project
January 2011-April 2011
1

50. OBJECTIVES
2
•
Identifythekeytechnologicaltrendsdrivingchangeinapparelretailing.
•
Creatingaflexiblein-storeenvironmentthroughdesigninstallation, ensuringthateachvisitwillfeellikeabrandnewexperience.
•
Empowercustomersbyprovidingthemwithinteractivetoolsneededtomakeaninformedpurchasedecision.

51. BACKGROUND STUDY
3

52. MIND MAP
4

53. KEY ASPECTS
5
Retail experience
customer- centric approach
dynamic use of space
unparalleled experience
simplicity and ease of use
likeminded products and services into retail environments
assistive technologies

54. INITIAL IDEAS
6

55. FINAL CONCEPT
7

56. INSTALLATION MODEL
8

57. PROTYPING
9
ArduinoCircuit
Flash Interface

58. INSTALLATION
10